The Dangers of Misinformation in PR Campaigns
In today’s digital age, the beauty industry faces a growing challenge: the rapid spread of misinformation through social media and digital campaigns. When representing brands, PR agencies have a responsibility to ensure that the messaging being used is factually...
What Does AI Mean For Beauty PR?
The health, beauty and lifestyle industries are not immune to the AI revolution. The evolution of public relations across all sectors is shifting with artificial intelligence (AI) in mind, from media communications to digital marketing and event management. This...
The Synergy of Print and Digital PR: A Modern Approach to Brand Visibility
Both digital and print platforms are highly important when it comes to raising brand awareness and impact. Despite today’s digital age increasingly shifting modes of communications into the online worlds of social media, print media, nevertheless, also maintains an...