SUCCESS STORIES

To celebrate the launch of RevitaLash Cosmetics’ Length Define Mascara, Flipside PR created a luxury press and influencer experience at Nobu Pilates, a venue carefully selected to reflect the premium positioning of the brand while bringing the mascara’s key benefits of length and definition to life.

The exclusive event welcomed leading beauty influencers and top-tier media, including guests from Glamour, Stylist, ELLE and The Telegraph. The entire venue was transformed with immersive RevitaLash branding, creating a visually impactful experience designed to inspire high-quality content creation.

The launch generated significant online buzz, achieving a total social reach of 4.4 million and successfully building awareness and excitement around RevitaLash Cosmetics’ latest innovation.

We create experiences that give journalists and influencers a genuine opportunity to engage with a brand, its products and its story. Rather than simply showcasing a launch, our events are designed to encourage authentic interaction, memorable content and lasting brand affinity.

For the ZIGGY x 1Rebel event, we brought together key media and influencers for an immersive brand experience that generated high-quality social content, strengthened relationships with the brand and extended its reach well beyond the event itself.

The event achieved a 100% guest-to-coverage conversion rate, with every attending journalist and influencer generating coverage, delivering a combined social reach of more than one million.

Flipside PR has helped BAAPS raise its profile through targeted media outreach, expert commentary and key press activity focused on patient safety, audit figures and cosmetic tourism.

Our PR campaigns consistently secure high-impact coverage across leading national titles including The Daily Mail, BBC, ITV, The Independent and The Sun. This media exposure has been shown to drive measurable patient action, including a 30% increase in visits to the BAAPS Find a Surgeon directory, demonstrating the powerful link between trusted media coverage and audience engagement.

By combining trusted expert voices with high-impact coverage, Flipside PR helped BAAPS build awareness, strengthen credibility and guide more patients towards qualified surgeons.

We create compelling brand and product stories that capture attention, spark conversations and drive consumer demand.

For ZIGGY, an innovative patented hand-shaped hairbrush designed to mimic natural finger movements through the hair, we developed a targeted media campaign that secured standout national coverage. The product was featured across leading titles including the Daily Mail, Mail Plus and YOU Magazine, both in print and online.

The results spoke for themselves, with sales increasing by 15,000%, firmly establishing ZIGGY as one of the most talked-about new haircare innovations on the market.

At Flipside PR, success isn’t measured by coverage alone. We focus on delivering campaigns that create real commercial impact and measurable business results.

When sleep brand Drowsy launched in the UK, we secured high-profile TV coverage on ITV’s This Morning, positioning the brand in front of a nationwide audience. The exposure generated 10,000 website visits and a 500% increase in sales within 24 hours, with a second TV feature driving a further 1,000 website visits.

The campaign helped establish Drowsy as one of the UK’s fastest-growing sleep brands, paving the way for retail partnerships with Selfridges, Oliver Bonas and Amazon, while contributing to 46% year-on-year UK revenue growth.

Flipside PR was appointed to launch, grow and manage Ziggy’s UK social media channels, creating a strategy designed to increase brand awareness, build community and drive engagement.

Within the first three months, our content-led approach delivered significant results:

• 40.2 million TikTok views
• 71 pieces of social media coverage
• 586.4% increase in Instagram followers
• 26,085 Instagram accounts reached

We continue to manage Ziggy’s social media presence in the UK, creating engaging content, growing its community, increasing brand visibility and supporting ongoing sales growth.