FLIPSIDE PR NEWS
Updates & Insights
Explore our latest updates and insights on the PR industry. If you find our content intriguing, feel free to reach out to us!
Introducing Flipside Collective: Bringing Brands and Creators Closer Together
At Flipside, relationships have always been at the heart of everything we do. Let’s face it - the beauty, wellness, and lifestyle spaces move fast, and the way brands connect with their audiences is evolving right along with them. Today, it’s creators who are shaping...
A Celebration of Beauty, Purpose and 20 Years of RevitaLash Cosmetics
Last month, we celebrated RevitaLash Cosmetics’ incredible 20-year journey with a special anniversary dinner at London’s iconic NoMad Hotel, marking two decades of purposeful beauty, innovation and impact. Bringing together a select group of consumer and trade press...
Brushing Up on Menopause: Gentle Tools for Changing Hair with Ziggy
This Menopause Awareness Month, we’re shining a light on the importance of gentle haircare for those experiencing changes in hair texture, thinning and increased fragility. As hormonal changes can impact the look and feel of hair, switching up everyday haircare habits...
The Future of Lash Care Has Arrived: Meet RevitaLash Cosmetics Peptide Complex+
Introducing RevitaLash Cosmetics Peptide Complex+ Time Release Eyelash Conditioner, the latest innovation from RevitaLash Cosmetics. Ophthalmologist-developed and clinically tested, this peptide-based lash conditioner has been created to support natural lash volume...
How We Positioned BAAPS at the Centre of the AI Cosmetic Surgery Debate
When our team spotted an emerging trend of patients bringing AI-generated alterations of their faces to surgical consultations, we saw an opportunity to put our client, the British Association of Aesthetic Plastic Surgeons (BAAPS), ahead of a major cultural...
That’s a Wrap on Summer at Flipside
While summer may be drawing to a close, things certainly haven’t slowed down at Flipside PR. From major product launches and exciting new collections to award wins and viral social media moments, it’s been a season packed with milestones for our clients. Here’s a look...
An eternally essence cosmetics take over!
As a long standing clients of ours, essence cosmetics are celebrating 12 years of their true mascara icon reaching a major milestone! We had the privilege of launching the best-selling mascara back in 2014 in the UK market and are delighted to be involved in the...
Your new beauty essential: RevitaLash Cosmetics latest launch
Following the successful debut of Length Define Tubing Mascara last year, the brand is building on its momentum with a shade extension designed to meet growing consumer demand for softer, natural-looking lash enhancement, introducing Length Define in Dark Brown. As...
RevitaLash Cosmetics Brings UK Operations In-House
Global beauty brand RevitaLash® Cosmetics has announced an exciting new chapter in its UK journey, bringing its operations in-house as part of its long-term growth strategy. The move reflects the brand's continued investment in the UK market and its ambition to...