At Flipside PR we pride ourselves on offering a down to earth and personalised PR service that delivers results.
We specialise in the beauty, health, aesthetics and wellness sectors. We create bespoke campaigns that cover the traditional, social and digital media landscape and that suit our clients budgets and individual needs.
We use our extensive network and relationships with key journalists, bloggers, social influencers, make-up artists and industry spokespeople to create strong PR campaigns for our clients.
Our Results
A Case Study Story featuring MooGoo’s Cleansing Bar generated two product sales every minute in the following days with over 10,000 orders in one day.
Prolon achieved about £950k of online business in its first year of trading driven by PR.
RevitaLash on line business grew from about £100k year 1 to £400k year 2 and then £1.1.m in year 3 with no advertising, just PR and marketing
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Our Services
We have built our business on high quality brand content and we know how important your unique brand voice and messaging are. We can help with case study production, press release creation and creative mailers that will make your products and services stand out from the crowd.
Digital PR is a vital component of Flipside’s strategy. It increases press hits, generates sales and provides high quality back links for SEO and brand integrity. Our digital content is visual and engaging and sells a story. For example, one online story we created about a budget mascara went on to generate over 60 pieces of coverage online and print media resulting in the product selling out online and in store, more than three times.
Whether you are looking for social media support or strategy or advice on creating engaging content and campaigns, Flipside PR can help take your online presence to the next level. We also support our brands on our own social media platforms creating live feeds, fun polls, makeup swatches and pictorial reviews.
Whether it is connecting you with the perfect brand ambassador or putting together the perfect influencer event, we know how important product associations are. Our events range from taking over a beauty salon and turning it into a pop-up beauty station for your brand to using the centrally located Flipside offices to host new product launches.
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Our Clients
Testimonials
“It’s a pleasure working with Lynne and her team at Flipside PR. They are extremely professional, very responsive, engaging and ENGAGED- they truly are part of our team! They are very well connected and have solid relationships in the market. I would recommend Flipside to anyone looking for a “get results” PR agency.”
Teresa Da Graça,
Founder & Chief Executive – Pure Swiss Aesthetics
“Positive is the best word to describe Flipside’s attitude to PR. Always helpful, very efficient and friendly, too, you know your beauty feature is in safe hands when you ring Lynne or one of her team.”
Abby Knight
Health & Beauty Journalist
It’s a pleasure working with Lynne and her team at Flipside. They are a great example of how PR should be done! Creative, full of good ideas and always responsive. They are well connected and have solid relationships with the leading press titles which enables them to consistently gain high quality coverage. They’re also positive and fun to work with. I wouldn’t hesitate to recommend Flipside.
Kim Pearson,
Nutritionist
“We are really, really, really happy with the work of Flipside PR with the launch of Collosol in the UK. Our English retailers and distributors congratulate us with the PR job which has been done. A real success.”
Aurore MANAC’H,
Collosol
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