An iconic event curated by Flipside PR marked the launch of the new Lash & Brow Facial, featuring RevitaLash Cosmetics’ and Shavata Singh.
Guests from leading media titles joined us at Tamarind Mayfair for an intimate celebration of the collaboration between two beauty powerhouses. The evening began with a drink’s reception serving bespoke cocktails, including the playful ‘Lashtini’ and ‘Brows & Bellinis’, followed by an exquisite multi-course menu. Throughout the event, thoughtfully designed multi-brand touchpoints were seamlessly delivered by the Flipside team, creating an immersive and elegant guest experience.
Once seated, guests enjoyed a live demonstration of the Lash & Brow Facial, offering an up-close look at the innovative treatment. Shavata Singh and Lori Jacobus, President & Global CMO of RevitaLash Cosmetics, shared insights into how the partnership came to life and why the treatment represents a significant milestone in caring for damaged lashes and brows.
Guests departed with luxury goody bags filled with RevitaLash Cosmetics and Shavata Singh products – many having already secured treatment bookings before the evening concluded.
The event generated 44 social media posts with a combined reach of over 700,000. Attendees included representatives from GLAMOUR, Metro, The Independent, and the Daily Mail.
Shavata Singh commented:
“It truly was an incredible evening and a real pleasure to be part of it. You and the team did an outstanding job bringing everything together so seamlessly. The atmosphere was fantastic, and it was wonderful to see such genuine engagement from the guests.”
Nicola Francis, Senior Manager of International Sales at RevitaLash Cosmetics, added:
“The room was buzzing, and the food was outstanding. Everyone I spoke with was genuinely excited about this treatment launch and Shavata’s partnership. Thank you to the team for all the work that went into delivering another amazing event – I’m already looking forward to the next one.”
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