friendly approach

At Flipside PR, we have a passion for skincare, aesthetics and all things health and beauty. With over 15 years’ experience, we have in depth knowledge of the beauty and aesthetics market and a solid understanding of how to use all forms of media to grow our brands. We offer the creativity and forward-thinking of a large agency with an in house, consultative and friendly approach to PR.

meet the team

over 15 years’ experience

We use our extensive network and relationships with key journalists, bloggers, social influencers, make-up artists and industry spokespeople to create strong PR campaigns for our clients. We know how to use social and digital media as an extension of your PR campaign and we can even support brands looking for product distribution in the professional and retail beauty market.

If you are looking for an enthusiastic and tenacious company to help grow your business then Flipside is the answer!

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Lynne Thomas

Managing Director

Lynne is the founder and Managing Director of Flipside PR which she set up in 2003. She specialises in creating successful trade and consumer campaigns for professional skincare, makeup brands, aesthetic treatments and spokespeople.  Having delivered high-impact campaigns for some of the leading industry names, such Bare Minerals, RevitaLash, Courthouse Clinics and ABC Lasers, Lynne uses her expertise to help aesthetic brands, clinics, practitioners and skincare brands harness the power of PR and social media to  improve marketing, sales and business growth.

Lynne loves a smoky eye and a nude lip and will mostly be seen wearing black! She loves Mulberry bags, Panda’s and has a serious addiction to Sweaty Betty. Outside the office you will most likely find her at Psycle London, walking in Regent’s Park listening to true crime pod casts, at the cinema or eating sushi or donuts somewhere!

Laura Hutchinson

Account Manager

Laura has over six years’ experience in both PR & Journalism, beginning her career as a beauty journalist at More! magazine before moving onto Dare Magazine and making the smooth transition into PR.

Over the years her clients have included Nip & Fab, Rodial, Perfect Eyelashes, FaceB4, ColourB4, Tracie Giles Salon, Vixen & Blush Salons, Solillas Footwear, Jesus Piero, Bubblegum Balloons, Eroica Britannia Festival, Cult Screens and Meadowhall Shopping Centre to name a few!

Laura is a self-confessed beauty junkie with an unhealthy obsession for a good fake tan and liquid eyeliner! Laura originally comes from Derbyshire so loves a nice long walk in the countryside…. which is usually rewarded with a nice cool G&T at the end!

Sydney Weare

Press & Social Media Assistant

Sydney is a recent graduate of Reading University where she studied History. She came to Flipside as an intern and quickly became our go to person for social and digital media. She is creative and passionate about our brands and works closely with our blogger and influencer network.

Sydney is fascinated by all things history related, her first port of call when travelling to new places are museums and historical sites. When she wants to be less of a history nerd, she loves anything beauty and fashion related and enjoys kicking back, reading and watching everything related to the two. In her free time you will almost always find her with her two dogs by her side!


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