ABOUT US
Over 20 years of experience in communications, brand building, business support, and development.
Welcome to Flipside PR, London’s foremost beauty and lifestyle communications agency.
Our Founder, Lynne Thomas
What We Do
At Flipside, we deliver a comprehensive, strategically led approach to PR and communications.
Our services span the full spectrum of brand development, from high-impact press office management and media relations to digital strategy, influencer engagement, and carefully curated brand collaborations. We work across the luxury, wellness, beauty, and aesthetics sectors, helping ambitious brands grow through the strength of our long-standing industry relationships and expansive network.
With decades of experience and trusted connections across journalists, influencers, and creators, we ensure our clients are not only visible but positioned with purpose.
Our Services:
The Flipside Formula
- Brand Development
Supporting emerging and international brands as they establish and scale within the UK market. - Brand Strategy
Clear positioning, messaging, and long-term growth planning tailored to the UK. - Press Office
Proactive media relations, storytelling, and reputation management to secure meaningful, consistent coverage. - Influencer Relations
Strategic partnerships with creators who align with your brand values and audience. - Events
Thoughtfully executed launches and brand experiences that generate conversation. - Social Media Strategy
Content direction and digital storytelling that builds community and authority. - Brand Partnerships
Connecting you with complementary brands and collaborators to expand reach and credibility. - In-House Support
Embedded communications expertise to work seamlessly alongside your team. - Philanthropy
Advising on purpose-led initiatives that strengthen brand integrity and impact. - Crisis & Reputation Management
Advising and guiding your brand through challenges
Flipside Philanthropy:
Flipside PR proudly supports Wac Arts, a purpose-built arts facility and charity located in the beautiful Hampstead Town Hall. Dedicated to nurturing and supporting gifted young people, Wac Arts provides creative opportunities that transform lives.
Our contribution reflects our commitment to investing back into the community in which we live and work — championing creativity both within our industry and beyond it.
Through our brand partnership we also support Future Dreams provides practical and emotional support for those diagnosed with breast cancer, promotes health awareness and funds vital secondary breast cancer research.
The Flipside Senior Team
Lynne Thomas
FOUNDER AND Communications Director
Lynne co-founded Flipside PR in 2003, a female-led communications agency specialising in beauty, health, medical aesthetics, and lifestyle brands. With over two decades of industry experience, she has built deep sector expertise and a strong network across media and industry, establishing Flipside as a trusted partner for brands seeking impactful, results-driven PR.
After years working within leading PR agencies, Lynne recognised a gap in the market for exceptional brands that were not receiving the visibility and opportunities they deserved. This insight led her to create Flipside PR, an agency built to champion standout brands and deliver the strategic exposure, credibility, and long-term relationships needed for sustainable growth.
Flipside PR is founded on a relationship-first approach, with many clients partnering with the agency for decades. Lynne’s strategic leadership, hands-on approach, and unwavering commitment to client success have consistently delivered meaningful, high-impact results, positioning Flipside as a long-term extension of the brands it represents.
Rachel Newman
Communications Manager
Olivia Foley
Senior Communications Executive
Erin Rider
Content & Social Media Manager
Lynne Thomas
Director
In 2003 Lynne co-founded Flipside PR, a female led public relations agency, specialising in beauty, health, medical aesthetics, and lifestyle brands. With a wealth of experience spanning over two decades, Lynne has cultivated extensive knowledge and expertise, positioning Flipside as the ultimate agency to meet all your PR requirements.
We prioritize personalized attention, cherishing the distinct goals and budget of every client. Our methodology revolves around meticulously tailoring media campaigns and strategies to perfectly fit your needs. Our goal is to boost your visibility, elevate your brand’s reputation, and deliver concrete results!
Rachel Newman
Communications Manager
Rachel began her career in public relations after graduating with a degree in Fashion Marketing and Branding. Having worked with some of the leading brands in the health, fitness, beauty, and wellness sectors, she has developed a strong reputation for building influential industry relationships and delivering impactful media results. With a natural talent for strategic networking and stakeholder engagement, Rachel excels at connecting brands with the right media contacts, influencers, and industry partners to create meaningful opportunities and secure standout coverage. She is also highly experienced in event management, overseeing press launches, brand activations, and media events that strengthen brand visibility and foster valuable industry connections.
Olivia Foley
Senior Communications Executive
Olivia is a beauty and wellness PR specialist with a passion for storytelling and building meaningful connections between brands and their audiences. She has developed her career working across both established household names and emerging brands, delivering strategic communications that enhance visibility, strengthen reputation, and drive engagement. Experienced in media relations, brand positioning, and campaign development, Olivia is known for securing impactful coverage and creating compelling narratives that resonate across both consumer and industry audiences. She takes a collaborative, relationship-led approach, working closely with clients, media, and influencers to deliver integrated campaigns that support brand growth and commercial objectives.
Rebecca Hobbs
Press Assistant
After graduating from the Fashion Retail Academy with a degree in Marketing and Communications, Rebecca has been focused on building a career in public relations.
Passionate about helping brands grow, she loves securing meaningful coverage and seeing the impact of her work come to life. With a strong interest in beauty, Rebecca supports the Flipside team and enjoys spotting emerging trends and pitching them in a way that’s both relevant and engaging.
Erin Rider
Content & Social Media Manager
Erin is a beauty PR and social media specialist with a degree in Marketing and Communications from the Fashion Retail Academy. She began her career in beauty public relations and has since developed a strong understanding of digital storytelling, content creation, and trend forecasting within the beauty space. With a keen eye for emerging trends, Erin plays a key role in capturing and creating engaging social-first content across press events, influencer activations, and brand campaigns. She brings a fresh, creative approach to social media strategy, helping brands stay culturally relevant and connect authentically with their audiences. Outside of work, Erin can often be found creating beauty content on TikTok and staying ahead of the latest hair and makeup trends.
Sadie & Hannah
Design & Development
We also work with two highly experienced professionals, Sadie and Hannah, double teaming it in our design and website development department. Sadie has over 7 years experience in the marketing and design industry and has lead international healthcare companies through rebrands and strategic design developments.
Sadie works closely with Hannah, a fiercely good website developer, with years of experience coding and developing websites for companies across the world.
When it comes to PR you can trust Flipside to exceed expectations and deliver exceptional outcomes.
We look forward to the opportunity to work with you! Contact us today for more information.
weareflipsidepr