ABOUT US
Over 20 years of experience in communications, brand building, business support, and development.
Welcome to Flipside PR, London’s foremost beauty and lifestyle communications agency.
Our Founder, Lynne Thomas
What We Do
At Flipside, we deliver a comprehensive, strategically led approach to PR and communications.
Our services span the full spectrum of brand development, from high-impact press office management and media relations to digital strategy, influencer engagement, and carefully curated brand collaborations. We work across the luxury, wellness, beauty, and aesthetics sectors, helping ambitious brands grow through the strength of our long-standing industry relationships and expansive network.
With decades of experience and trusted connections across journalists, influencers, and creators, we ensure our clients are not only visible but positioned with purpose.
Our Services:
The Flipside Formula
- Brand Development
Supporting emerging and international brands as they establish and scale within the UK market. - Brand Strategy
Clear positioning, messaging, and long-term growth planning tailored to the UK. - Press Office
Proactive media relations, storytelling, and reputation management to secure meaningful, consistent coverage. - Influencer Relations
Strategic partnerships with creators who align with your brand values and audience. - Events
Thoughtfully executed launches and brand experiences that generate conversation. - Social Media Strategy
Content direction and digital storytelling that builds community and authority. - Brand Partnerships
Connecting you with complementary brands and collaborators to expand reach and credibility. - In-House Support
Embedded communications expertise to work seamlessly alongside your team. - Philanthropy
Advising on purpose-led initiatives that strengthen brand integrity and impact. - Crisis & Reputation Management
Advising and guiding your brand through challenges
Flipside Philanthropy:
Flipside PR proudly supports Wac Arts, a purpose-built arts facility and charity located in the beautiful Hampstead Town Hall. Dedicated to nurturing and supporting gifted young people, Wac Arts provides creative opportunities that transform lives.
Our contribution reflects our commitment to investing back into the community in which we live and work — championing creativity both within our industry and beyond it.
Through our brand partnership we also support Future Dreams provides practical and emotional support for those diagnosed with breast cancer, promotes health awareness and funds vital secondary breast cancer research.
The Flipside Senior Team
Lynne Thomas
FOUNDER AND Communications Director
In 2003 Lynne co-founded Flipside PR, a female led public relations agency, specialising in beauty, health, medical aesthetics, and lifestyle brands. With a wealth of experience spanning over two decades, Lynne has cultivated extensive knowledge and expertise, positioning Flipside as the ultimate agency to meet all your PR requirements.
“After years working within PR agencies, I saw firsthand how many exceptional brands were being overlooked and missing the opportunities they truly deserved. I founded this agency to bridge that gap – connecting standout beauty brands with the visibility, credibility, and industry relationships required to thrive.
We are a relationship-first agency, and many of our clients have partnered with us for decades because we operate as a true extension of their team. Our passion, strategic focus, and relentless commitment to our brands’ success have delivered meaningful results time and time again.”
Rachel Newman
Communications Manager
Olivia Foley
Senior Communications Executive
Erin Rider
Content & Social Media Manager
Lynne Thomas
Director
In 2003 Lynne co-founded Flipside PR, a female led public relations agency, specialising in beauty, health, medical aesthetics, and lifestyle brands. With a wealth of experience spanning over two decades, Lynne has cultivated extensive knowledge and expertise, positioning Flipside as the ultimate agency to meet all your PR requirements.
We prioritize personalized attention, cherishing the distinct goals and budget of every client. Our methodology revolves around meticulously tailoring media campaigns and strategies to perfectly fit your needs. Our goal is to boost your visibility, elevate your brand’s reputation, and deliver concrete results!
Rachel Newman
Communications Manager
After graduating with a degree in Fashion Marketing and Branding, Rachel took her skills and began a career in PR. With working with some of the biggest brands in the health and fitness world, Rachel has been named the ‘queen of networking’ and loves building relationships with press, resulting in stand out pieces of coverage. Rachel has a true obsession with all things beauty, brunch, working out, and also loves keeping up with the latest fashion trends and putting outfits together, which always results in changing at least 3 times before she leaves the house!
Olivia Foley
Senior Communications Executive
With a love for beauty and wellbeing and a passion for storytelling, Olivia began a career in beauty and wellness PR and never looked back.
Working with a mix of clients from household names to startup brands, Olivia loves building strong, lasting relationships between clients and their audiences.
When Olivia isn’t working you’ll find her planning her next trip in the sun or browsing the Selfridges beauty hall.
Rebecca Hobbs
Press Assistant
After graduating from the Fashion Retail Academy with a degree in Marketing and Communications, Rebecca has been focused on building a career in public relations.
Passionate about helping brands grow, she loves securing meaningful coverage and seeing the impact of her work come to life. With a strong interest in beauty, Rebecca supports the Flipside team and enjoys spotting emerging trends and pitching them in a way that’s both relevant and engaging.
Erin Rider
Content & Social Media Manager
After graduating from Fashion Retail Academy with a 2:1 in her Marketing and Communications degree, Erin began her career in the world of beauty PR. A social media enthusiast, Erin makes sure to stay on top of all latest beauty trends as well as forecasting whats next on the scene. With Erin’s expertise in social media, she always has a camera in hand to capture engaging content at our press and influencer events, as well as dragging the team into a Flipside TikTok, or creating fun content for the Flipside Instagram.
When Erin isn’t working you can be sure to find her over on TikTok sharing hair and makeup content. No look is ever complete for Erin without a nude lip liner and good perfume!
Sadie & Hannah
Design & Development
We also work with two highly experienced professionals, Sadie and Hannah, double teaming it in our design and website development department. Sadie has over 7 years experience in the marketing and design industry and has lead international healthcare companies through rebrands and strategic design developments.
Sadie works closely with Hannah, a fiercely good website developer, with years of experience coding and developing websites for companies across the world.
When it comes to PR you can trust Flipside to exceed expectations and deliver exceptional outcomes.
We look forward to the opportunity to work with you! Contact us today for more information.
weareflipsidepr