about us

About Us

At Flipside PR, we have a passion for skincare, aesthetics and all things health and beauty.  With over 15 years’ experience, we have in depth knowledge of the beauty and aesthetics market and a solid understanding of how to use all forms of media to grow our brands.  We offer the creativity and forward-thinking of a large agency with an in house, consultative and friendly approach to PR.

We use our extensive network and relationships with key journalists, bloggers, social influencers, make-up artists and industry spokespeople to create strong PR campaigns for our clients.  We know how to use social and digital media as an extension of your PR campaign and we can even support brands looking for product distribution in the professional and retail beauty market.

If you are looking for an enthusiastic and tenacious company to help grow your business then Flipside is the answer!

Key Players

Lynne Thomas

Lynne Thomas — Managing Director

Lynne Thomas is the founder and Managing Director of Flipside PR which she set up in 2003. She specialises in creating successful trade and consumer campaigns for professional skincare, makeup brands, aesthetic treatments and spokespeople.  Having delivered high-impact campaigns for some of the leading industry names (such Bare Minerals, RevitaLash and Medik8), Lynne now uses her 16 years of expertise to help aesthetic brands, clinics, practitioners and skincare brands harness the power of PR and social media to  improve marketing, sales and business growth. Her work has led to strong business and media connections in the professional skincare and aesthetic industry, with consumer journalists, beauty specialists and influencers and she is on the Business Advisory Board for Aesthetic Medicine magazine.

Lucy Balaam

Lucy Balaam — Account Director

Lucy has a passion for health and beauty PR. Her experience working with PR agencies and corporate in-house positions has given her an in depth knowledge of the industry.  Having delivered campaigns for such as Vitabiotics including Wellman & Wellwoman, Pregnacare and Perfectil. Lucy now uses her 14 years of expertise to help brands utilise the power of PR to deliver strong results.  At Flipside, Lucy uses this experience to direct PR and social media strategy and campaigns and manages the Flipside team.