While summer may be drawing to a close, things certainly haven’t slowed down at Flipside PR. From major product launches and exciting new collections to award wins and viral social media moments, it’s been a season packed with milestones for our clients.
Here’s a look back at what we’ve been up to this summer…
Big Launches & Big Wins for Drowsy
This summer, Drowsy Sleep Co. unveiled its boldest collection to date: Hotel Paradiso. Bringing a playful new energy to the brand’s signature luxury sleep accessories, the collection was made for those who like their beauty sleep with a little more personality.
The brand also expanded its colour offering with two beautiful new additions, Champagne Gold and Petal Pink, giving Drowsy fans even more ways to make their bedtime routine feel luxurious.
Summer also saw the launch of the innovative Hyalo Silk Pillowcase. Unlike traditional silk pillowcases, the Hyalo Silk Pillowcase is triple-infused with hyaluronic acid, bringing skincare and sleep together to support hydration throughout the night. Combining the beauty benefits of silk with continuous overnight hydration, the launch introduced an exciting new way to make the most of your beauty sleep.
It wasn’t just product launches that made it a summer to remember for Drowsy. The brand also celebrated two major award wins, with its Breakfast at Drowsy Silk Sleep Mask named Best in Wellness by Tattler, while the Sleep S.O.S Pillow Spray took home Best Sleep Spray for in the Get The Gloss Wellness Awards, cementing its place as one of the leading names in the sleep and wellness space.
BAAPS takes the conversation to national television
The British Association of Aesthetic Plastic Surgeons appeared on Good Morning Britain twice over the summer, providing expert commentary on Cosmetic Tourism and 2026 Audit Figures and helping to bring important conversations around plastic surgery and aesthetics to a national audience.
Alongside its television appearances, BAAPS also secured strong media coverage throughout the season, continuing its work to educate the public, offer expert insight and keep patient safety at the forefront of the conversation.
A major summer for RevitaLash
It was an exciting season for RevitaLash Cosmetics, with the brand launching in the UK before unveiling an exciting new addition to its mascara portfolio.
The new Length Define Tubing Mascara in Dark Brown offers a softer alternative to classic black, tapping into the growing demand for natural-looking makeup that still delivers on length, lift and definition.
The launch followed a huge period of growth for the brand and gave beauty lovers another reason to add RevitaLash to their makeup bags.
AW26 arrives from Catrice and essence
The beauty world is already looking ahead, with both Catrice and essence Cosmetics launching their AW26 collections.
From statement-making eyeshadows and long-lasting setting sprays to glossy lip looks and everything in between, the new launches are packed with on-trend shades, exciting formulas and autumn/winter must-haves. The collections are available now at Just My Look, Boots and Primark, making this season’s biggest beauty trends easy to shop.
Take a look at how we celebrated essence AW26 with a trip to the O2 here.
What a summer!
From award-winning sleep accessories and major beauty launches to millions of TikTok views, it’s been a summer filled with exciting moments for our clients and the Flipside team.
As we head into the new season, we’re looking forward to building on this momentum, with plenty more launches, campaigns and exciting projects still to come.
Watch this space!