As a long standing clients of ours, essence cosmetics are celebrating 12 years of their true mascara icon reaching major milestone! We had the privilege of launching the best-selling mascara back in 2014 in the UK market and are delighted to be involved in the campaign 12 years later.
The Lash Princess range is still going strong, continuing to grow with a mascara for every lash look, from length and volume to dramatic, statement-making lashes.
To celebrate the iconic range, Lash Princess has taken over North Greenwich Tube Station, transforming the station into a full-on lash- loving takeover that’s impossible to miss. The campaign stars Issey Maloney, bringing even more personality to the celebration, and the takeover will be in place until 10th September.
But the fun doesn’t stop underground… Keep your eyes peeled around Central London, where Lash Princess-branded cabs are popping up across the city. So whether you’re commuting, exploring or simply trying to get from A to B, you might just spot the Lash Princess magic along the way.
To celebrate this as well as the arrival of essence cosmetics AW26 collection, we took brand fans press on a night to remember at the O2 for Ariana Grande’s eternal sunshine tour.
Ahead of the concert, we sent guests the new essence AW26 collection, accompanied by a bespoke lookbook inspired by Ariana’s albums, sent in a branded clear bag (giving guests a clear bag to take to follow the O2s policies). The creative brought the collection to life while seamlessly connecting the gifting to Ariana and the anticipation surrounding the tour.
Fast forward to night of the concert, from the moment guests stepped into their very own branded essence Lash Princess taxis, the experience began. Whisked away to The O2, they arrived at the VIP suite ready for an unforgettable evening of beauty, music and all things essence.
Guests, who included those from titles such as GLAMOUR, Metro, Cosmopolitan and more, had the chance to discover the new AW26 collection, enjoy exclusive make-up moments by make up artists on hand for touch ups, meet the essence Cosmetics team and soak up the incredible atmosphere before watching Ariana Grande take to the stage for her Eternal Sunshine Tour.
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