As neutral makeup continues to dominate beauty trends, Dark Brown offers a versatile alternative to traditional black mascara, delivering effortless definition and length while complementing a wide range of skin tones, eye colours, and everyday makeup looks. The new shade joins the existing formula, which delivers up to 400% longer-looking lashes, while lengthening, lifting and defining lashes and providing nourishing benefits that help keep them conditioned and strong.
The formula is enriched with biotin and vitamin E, helping to strengthen and protect lashes against breakage while providing conditioning and antioxidant benefits. Myristoyl Pentapeptide-17 and panthenol work together to enhance the appearance of lashes while supporting hydration and healthy-looking shine.
“Following the incredible response to the launch of Length Define Tubing Mascara, we saw an opportunity to further meet consumers’ evolving beauty preferences with the addition of Dark Brown,” said Lori Jacobus, President & Global CMO. “As natural, neutral makeup looks continue to resonate with consumers, this new shade provides a softer, more subtle way to enhance lashes while delivering the same performance and lash-nourishing benefits that have made Length Define a customer favourite.”
Length Define Tubing Mascara in Dark Brown (5.0 mL) retails for £29 and is available at select physicians’ offices, salons, spas, specialty retailers, and online at revitalash.com.