Public relations is more than just crafting press releases—it’s about shaping narratives, sparking conversations, and delivering impactful messages to the masses. The numbers from our 2024 BAAPS coverage highlight the critical role PR plays in achieving extensive national media coverage and influencing public discourse.
The British Association of Aesthetic Plastic Surgeons (BAAPS) is represented by Flipside PR in the UK. Contact us to find out more.
Setting New Benchmarks in Media Coverage
In 2024, a staggering 643 pieces of coverage were secured, almost doubling of the previous year’s coverage and reaching a colossal 15,098,232,388 audience. These figures showcase how strategic PR efforts can scale influence and drive meaningful engagement across various media platforms.
Diverse Media Representation
Breaking down the impressive media coverage:
- National Print Features: 104
- Online Articles: 498
- Broadcast Appearances: 35
This diverse spread of media channels ensures that critical messages reach audiences wherever they consume news. With 91 features in the Daily Mail/Mail Online, 7 features on BBC Online, and 5 appearances on ITV, the PR strategy clearly excelled in securing high-profile placements.
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Spotlighting the Key Topics from Media Coverage
By focusing on timely and relevant issues, the PR campaigns effectively captured national attention. The key topics covered include:
- Cosmetic Tourism: 42% of total coverage
- BAAPS Cosmetic Surgery Audit Figures: 30%
- Surgical and Non-Surgical Regulations: 19%
- Other Stories: 10%
These topics not only align with public interest but also highlight the PR team’s ability to turn complex issues into digestible and compelling narratives.
Major Achievements
- The Hackett Cosmetic Tourism Study:
- Findings were picked up by leading outlets such as The Daily Mail, The Times, and The Mirror. This resulted in 9 pieces of national coverage, bringing attention to the growth and risks of cosmetic tourism.
- Support for the Daily Mirror’s Campaign Against Rogue Practitioners:
- Amplified through 8 impactful pieces of coverage, the campaign pushed for stronger regulations in the cosmetic industry.
- UK’s First Liquid BBL Death:
- BAAPS’ commentary on this tragic event generated nearly 80 pieces of national news coverage, emphasizing the urgent need for tougher regulations.
Why PR Matters
These results illustrate the unmatched importance of PR in shaping public conversations. By identifying stories that resonate, building strong relationships with journalists, and leveraging key moments in the news cycle, PR professionals ensure that critical messages gain the attention they deserve.
Strategic PR doesn’t just inform; it educates, influences, and inspires action. Whether it’s raising awareness about regulatory gaps or driving industry change, PR remains an indispensable tool for creating national impact.
Work With Us
At Flipside PR, we provide businesses with full PR support, with results like this to really make an impact. Get in touch with our experienced team today to find out more. Find out more about the other brands we’ve worked with here.
