The Power of Micro-Influencers For New & Niche Beauty Brands
Micro-influencers have rapidly moved from the sidelines of social media to the centre of modern PR strategies, especially for emerging and niche brands. Sitting in the sweet spot between everyday consumers and celebrity creators, these highly engaged content creators...
How to Make Your PR Content More Creative in 2026
In 2026, the brands cutting through the noise are the ones who are combining data with storytelling hooked on hooky ideas that don’t feel like a press release. For us here Flipside PR, creative PR content is never a “nice to have” – it is the foundation of the work we...
A Quick Guide to Trendjacking
Trendjacking is one of the fastest ways to put your brand at the centre of the conversations your audience is already having. When done well, trendjacking allows you to tap into viral moments, boost visibility and position your brand as timely and relevant without...