Posts By: Flipside PR

What Is a Skin Essence, and Should I Be Using One?

Hailing from South Korea, facial essences are the latest K-beauty innovation to have hit the mainstream. Little known beyond the realm of skincare buffs until late, the category is fast becoming one of beauty’s biggest buzz terms, with an array of offerings cropping up across the industry.  BUT WHAT EXACTLY IS AN ESSENCE? Typically more… Read more »

Flipside Friday Round Up

Celebrity-approved treatments, award wins and lots of great coverage; here’s this week’s highlights! With beauty back on the cards, many of us have been enjoying a long-awaited return to clinical treatments. This week, Zara McDermott joined the long list of celebrities praising the BYONIK pulse-triggered laser for its skin rejuvenating powers. The model was delighted… Read more »

Flipside Friday Round Up

First up, some exciting news! This week bought some exciting news as we welcomed a brand new client to the Flipside family. We are thrilled to announce that we will be representing new skincare brand Plant Dpt! Formulated to counteract daily skin damage and designed with sensitive skin in mind, the new Smart Plant Pro range uses the power… Read more »


If you’ve noticed that your locks, lashes, and brows are looking sparser than usual, you might not be imagining it. According to a recent article in the New York Times, the pandemic has taken a toll on our tresses. Some doctors are reporting an uptick in cases of stress-related hair loss among their patients, also… Read more »

Flipside Friday Round Up

New launches, a tasty virtual event and of course some great coverage; it’s been another busy week for Flipside! This week saw the exciting launch of the brand new Brighten Up range from Arbonne! Powered by cult-favourite ingredients like Niacinamide, Hyaluronic Acid and Brown Algae, the new vegan skincare collection is designed to address uneven… Read more »

POST-PANDEMIC FASHION: Elevated Eco Basics to Ease you into Life After Lockdown

It’s been over a year since the pandemic redefined our everyday attire. We’ve grown accustomed to stretchy fabrics and elastic waistbands, and while we’re ready to welcome a touch of elegance, we’re perhaps less willing to forgo the comfort and versatility that pandemic dressing permits.  If the prospect of parting with your sweatpants looms large,… Read more »

Flipside Friday Round Up

After a lovely long Bank Holiday weekend, we’re back to share the very latest from Flipside. In spite of 2 4-day weeks, coverage highlights have far from slowed, totalling 26 fabulous features in the past fortnight alone! RevitaLash‘s new hair care range was once again making headlines, picking up some amazing mentions across Who What… Read more »

The Light Therapy Technology Celebs Swear By

Using red light wavelengths to repair and regenerate skin cells, LED (light-emitting diode) therapy has been hailed as one of Hollywood’s favourite treatments. Chrissy Teigen, Jessica Alba and Kourtney Kardashian are just a few of the A-list names who swear by the transformative power of red and near infrared light technology, sharing snaps of them donning the LED devices designed to boost… Read more »

Flipside Friday Round Up

As we approach the end of March and inch closer to the easing of lockdown, we’ve been busy preparing lots of exciting mailers! With essence cosmetics launching the ultimate in DIY hand and nail beauty, we showcased how to keep hands busy and beautiful – on a budget! Sanitiser-stricken and bereft of nail tech; we… Read more »