Why Brand Events Matter Even More in the Age of AI
We are living in a digital world…but have we reached AI fatigue already? Beauty experts, influencers and consumers are crying out for real-world experiences and events to bring stories to life. How Important Are Brand Events and Experiences in an AI World? As...
A Beginner’s Guide To Boosting A Post On Meta
Organic reach on Instagram and Facebook is no longer enough to sustain awareness, traffic, and sales. In today’s pay-to-play landscape, boosting a post on Meta offers a simple, budget-friendly way to extend the life of high-performing content and get it in front of...
6 Key SS26 Trends That Will Shape Beauty PR Next Season
Now that fashion month is wrapped up, it’s time to collate the key trends and think about how they’ll translate beyond the catwalks and filter down to our favourite brands for next season. Here are our six key beauty trends from the SS26 shows and how they will shape...