Flipside PR explains the importance of social media as part of brand strategy and gives top tips on how to build a successful social media account.
How to Achieve Successful Social Media Presence in 2024
Why is social media important for brands in 2024?
Social media has become a crucial component of successful public relations and marketing strategies. Platforms like Instagram, Facebook, and TikTok continue to grow, offering unprecedented access to global audiences. As of 2024, Instagram boasts over 2.5 billion monthly active users, making it one of the most visited websites worldwide. Brands that effectively leverage these platforms can rapidly increase brand awareness and drive sales.
What makes a social media strategy successful?
A successful social media strategy combines expert knowledge of platform algorithms with a brand’s unique mission and values. It involves creating personalized content, engaging with audiences, and developing bespoke online experiences. Successful strategies also adapt to changing trends and platform updates to maintain relevance and growth
How can brands build a successful social media presence?
Building a successful social media presence requires time and effort. However, to help, Flipside has collated its top tips and advice that every individual/ brand should consider when beginning to build their account. Such guidelines ensure you are accessing the right algorithms needed for optimum engagement and results. Contact us to find out how we can work with you to achieve your goals.
1. Biography
- What/Who You Are: Your audience needs to be easily able to understand you/ your brand.
- Brand USPs: What makes you stand out? You need to differentiate yourself from other similar accounts.
- Contact Details: This makes communication between you and your audience easy.
2. Imagery
- High-Res Only: High quality imagery is non-negotiable. The account needs to look professional in order to build your audience’s trust. Images may include headshots, products, UCG content and features of customer content. Your profile picture must be representative of your brand. This is quite often the brand logo.
3. Content Creation
- Planning: There must be a clear strategy of what type of content is being posted and when. Whilst this should be planned in advance, it is also important to remain reactive in your positing by staying up to date with current trends and events.
- Think: What is the brand? What are you trying to achieve? What is trending? What do my audience want to know? What do I want my audience to know? Is there anything new?
- Variety: You should be posting a selection of reels, carousel posts and feed filler pictures throughout. Story content is also essential for interacting with your audience.
- Consistency: 3-5 post per week.
4. Account-Follower Interaction and Social Media Management
- Responding to Personal Messages: Followers may choose to DM your account for a variety of reasons. It is important to reply as swiftly as possible, answering their questions or giving advice.
- Responding to Comments: Where possible, it is important to acknowledge and reply to comments left by followers on feed posts.
- Reposting on Stories: This can be from your own mentioned and previous posts, or from your own followers.
- Further External Interaction: To further raise awareness and expand your account’s audience, it is useful to engage with other relevant social media accounts. Interacting with such celebrities, influencers and brands in the form of liking, commenting or reposting content can also lead to a variety of opportunities, such as collaborations, sponsorships and advertising, that can elevate your brand and boost its engagement.
For further information about how Flipside can help you build your social media, please contact lynne@flipsidepr.co.uk.
