How Do TikTok Trends Influence Beauty PR?
Traditional PR campaigns can be months in the making: so how can the industry react to the ever-changing landscape of social media trends to help their clients reap the rewards of these hugely engaged audiences? How can beauty PRs capitalise on TikTok beauty trends?...
PR Insider: Can Brand Experts Elevate Your Business Identity?
Building a strong brand identity is crucial for your business’ success. The right experts will possess the knowledge, skills, and experience to elevate your business, helping you stand out from the crowd and connect with your target audience. Here’s how brand...
The Dangers of Misinformation in PR Campaigns
In today’s digital age, the beauty industry faces a growing challenge: the rapid spread of misinformation through social media and digital campaigns. When representing brands, PR agencies have a responsibility to ensure that the messaging being used is factually...