by Flipside | May 17, 2024
CASE STUDY RevitaLash Cosmetics Big Hair Energy Event Watch video The brief Flipside was entrusted with hosting an event for press and influencers to celebrate RevitaLash Cosmetics’ Volumising Hair Collection. We aimed to create an immersive event that offered guests...
by Flipside | May 10, 2024
CASE STUDY Drowsy Akoya Pearl Sleep Mask Bridal Mailer Launch Watch video The brief Adding to their extensive range of cult favourite Silk Sleep Masks, Drowsy Sleep Co. launched their Akoya Pearl Silk Sleep Mask. Designed with wedding season in mind, the Akoya Pearl...
by Flipside | Apr 9, 2024
CASE STUDY Breakfast at Drowsy Mask Launch Watch video The brief Drawing inspiration from the classic film Breakfast at Tiffany’s, Drowsy reimagined their iconic sleep mask to debut a magical new design that paid tribute to the sleep mask worn by the films central...
by Flipside | Apr 4, 2024
CASE STUDY Building a brand Watch video The brief In 2020, the Flipside team was approached by a burgeoning brand known as Drowsy. The company’s inception stemmed from the personal experiences of brothers Thom and Rich Hemelryk, who, after enduring years of...
by Flipside | Apr 3, 2024
CASE STUDY “More Than Just a Beauty Brand” Events Watch video The brief Flipside was entrusted with the task of launching RevitaLash to the press and influencers in Dublin and Scotland, aiming to amplify awareness of the brand and its “Eternally...
