CASE STUDY

RevitaLash Cosmetics Big Hair Energy Event

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hair conditioner squirted into a hand

The brief

Flipside was entrusted with hosting an event for press and influencers to celebrate RevitaLash Cosmetics’ Volumising Hair Collection. We aimed to create an immersive event that offered guests a truly unforgettable brand experience.

Campaign Strategy & Outcomes:

  • We orchestrated an all-day hair “Big Hair Energy” event at Soho’s prestigious hair dressing salon, SALON64.
  • To demonstrate the effectiveness of the collection, 28 press and influencers from prominent publications were invited to SALON64. Notable attendees included representatives from Cosmopolitan, Bauer Media, Get the Gloss, and the Daily Mail and high impact Influencers including Made in Chelsea’s Ruby Adler.
  • There, they experienced a professional wash and blow-drying experience using the RevitaLash Thickening Shampoo, Conditioner, and Volume Enhancing Foam.
  • The Happy Platter Company provided a beautifully branded assortment of food throughout the day, Peachy and Wild set up a bracelet-making station where attendees created their own personalised beaded bracelets.
  • After their blow dry, attendees were given the RevitaLash hair collection, alongside the brand’s signature RevitaLash Advanced Eyelash Serum and RevitaLash Advanced Eyebrow Serum. Additionally, they were gifted their very own Dyson Supersonic Hair Dryer, showcasing the pioneering technology and leading position of both brands in producing some of the most innovative hair care products in the industry. This was all wrapped up in a RevitaLash Cosmetics’ tote bag personalised and uniquely embroidered by The Lost Girls.
  • The event was extremely successful, with social coverage reaching an audience of 2, 420, 162 and over 90 posts.
  • Some standout feedback included:
  • “Thanks so much for having me! I had the best time, Claire my stylist was soso lovely and the prods are fab😊 Also wow, thank you for the insane goodie bag! Can’t wait to test out the Dyson with my new products!” – Eliza
  • “Thanks so much for having us. Honestly you guys killllled it. The spread, the vibes, the activities, the treats. 10/10 all-round. Was loving my foam boosted curls last night too, flirting with myself in the mirror ahahah.” – Cosmopolitan
  • “Thank YOU so much for having me, it was such a gorgeous event with so many personal touches 😊” – Good Houskeeping
  • “Smashed it – killed it!  The event as incredible and the amount of content has been insane – as has the WOM about the event at other events attended since being in the UK!” Lori Jacobus President & CMO of RevitaLash Cosmetics.

 

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In conclusion

The “Big Hair Energy” event orchestrated by Flipside PR at SALON64 effectively introduced influential guests to the RevitaLash hair experience. The success of the event is testament to the brand’s innovative technology and commitment to delivering high-quality cosmetic products that deliver tried and tested results.

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