Social Media Archives

Flipside’s Guide to Building a Successful Social Media Account

by Flipside | Dec 22, 2025 | Featured Social Media, Social Media

Flipside PR explains the importance of social media as part of brand strategy and gives top tips on how to build a successful social media account. How to Achieve Successful Social Media Presence in 2026 Why is social media important for brands? Social media has...

Emerging Beauty Influencer Strategies for 2026

by Flipside | Nov 9, 2025 | Influencer Relations

Fueled by digital innovation, changing consumer behaviour, and the creativity of content creators, we can expect an evolving social media landscape in 2026. Emerging collaboration models – from micro-influencer partnerships to shoppable livestreams and micro-TikTok...

The Synergy of Print and Digital PR: A Modern Approach to Brand Visibility

by Flipside | Aug 24, 2024 | Featured Print and Digital, Print & Digital PR

Both print and digital PR play a crucial role in raising brand awareness and driving results for beauty, wellness and aesthetics brands. While digital channels and social media dominate today’s landscape, print media still has a powerful role to play in building...

What Are the Latest Trends in Social Media PR?

by Rebecca Cox | Jul 17, 2024 | Social Media

The beauty and wellness industry continues to evolve rapidly on social media platforms, with brands leveraging new trends to connect with audiences and drive engagement. Wondering how you can keep up and build a social media presence that works for your brand? Here...

The Unseen Cost of Cutting Marketing Budgets

by Flipside | Jun 22, 2024 | General

Flipside’s Managing Director Lynne Thomas on why companies should prioritise their marketing and PR budgets. In today’s competitive business landscape, companies often fall into the trap of short-sighted cost-cutting measures, particularly when it comes to slashing...

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