Wellness PR: Communicating the Benefits of Holistic Beauty
The beauty industry is undergoing a significant transformation as consumers increasingly embrace a holistic approach to wellness. This shift is redefining beauty standards and reshaping how brands communicate with their audience. As we move through 2025, the...
Navigating the World of Beauty Awards
In the competitive beauty industry, winning awards can significantly boost a brand’s credibility, visibility, and consumer trust. But how do you navigate the world of beauty awards? From identifying the right opportunities to leveraging your wins for maximum PR...
Flipside PR’s February 2025 Update
Check out Flipside PR’s February recap! This month’s roundup contains all your seasonal must-haves as well as a Mother’s Day gift guide. Flipside PR February Highlights #Trending Say hello to high-impact shimmer and a lightweight, creamy texture that...