Flipside PR hosted an exclusive press and influencer event at Nobu Pilates London to launch the new Length Define Tubing Mascara from RevitaLash Cosmetics.
RevitaLash Cosmetics are represented by Flipside PR in the UK. Contact us to find out more.
REVITALASH PR Event Overview
In April, Flipside PR organised a press and influencer event at Nobu Pilates. The aim being to celebrate the launch of RevitaLash’s latest addition to their extensive lash and brow product range: the Length Define Tubing Mascara. Featuring tube technology, the mascara lengthens, locks in curl, and separates lashes leaving a beautifully glossy, fanned-out effect.
Campaign Strategy & Execution
Flipside PR invited press and influencers to join RevitaLash at a Nobu Pilates nestled in the prestigious Nobu Hotel in Portman Square. Flipside thoughtfully selected this reformer Pilates class to reflect the core benefits and USPs of the mascara – “length” and “definition.” Pilates well-known ability to focus on strength, stretch and precision made it the perfect activity for the launch.
Guests had the option to attend one of four expert-led morning classes. Each class hosted by the amazing Marsha Lindsay or Poppy Young. Guests were also provided with branded Pilates grip socks, sweat towels and VOSS water. This ensured guests were comfortable and their session as productive as possible! Following the class, they were offered refreshing smoothies from a RevitaLash branded cart alongside a selection of healthy breakfast options such as chia seed puddings and yogurt bowls. Fully fed and feeling rejuvenated, guests left Nobu with a RevitaLash-filled goodie bag with what will become their new best friend: the Length Define Tubing Mascara.
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In Conclusion
Flipside’s event for RevitaLash Cosmetics was a complete success generating media coverage in titles like Get the Gloss and Eliza. It also garnered a social reach of nearly 4.5 million! The event therefore demonstrates the Flipside team’s ability to deliver an exciting product launch with creativity and a clear vision that aligns perfectly with the brand.
WATCH THE EVENT REEL BELOW.
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If you want to work with us to plan and execute impactful events that will elevate your brand, we’d love to hear from you. Flipside PR is London’s leading beauty and lifestyle communications agency.
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