Flipside PR hosted an exclusive press and influencer event at 1REBEL to introduce guests to ZIGGY and the brand’s range of game-changing brushes – unlike any other.
ZIGGY is represented by Flipside PR in the UK. Contact us to find out more.
ZIGGY PR Event Overview
Flipside PR organised a press and influencer event at 1REBEL to introduce guests to ZIGGY and its range of unique, innovative hair brushes. ZIGGY understands that hair comes in all lengths, thicknesses, and textures. Therefore, the brand prides itself on creating brushes that are thoughtfully designed to suit every hair type and lifestyle – offering a truly personalised experience for all.
Campaign Strategy & Execution
Flipside PR invited press and influencers to join ZIGGY at a 1REBEL Rumble class in Oxford Circus. This energetic boxing session encourages guests to take part in a fun, sweaty workout. The event’s aim was to show first-hand how ZIGGY brushes keep your locks looking flawless. It doesn’t matter how intense your exercise gets.
Guests had the option to attend one of two expert-led morning classes. They were also provided with branded water bottles and sweat towels to support them through the session. After the workout, they enjoyed protein smoothies while exploring, testing, and trying out ZIGGY’s brushes to find their perfect fit. Each guest then left with their selected brush and a beautiful flower bouquet wrapped in a branded newspaper with information on the brand. They were now ready to kick-start the rest of their day!
In Conclusion
Flipside’s event for ZIGGY was an undeniable success. The event garnered a complete guest-coverage conversion rate with a reach of over 1 million. The event highlighted Flipside’s exceptional ability to execute and manage a high-impact, experience-driven campaign to help boost ZIGGY’s brand presence as well as generate real engagement and an exciting media buzz.
Watch a little behind-the-scenes video HERE.