RevitaLash Cosmetics are delighted to announce their latest launch: the Length Define Tubing Mascara!
RevitaLash Cosmetics are represented by Flipside PR in the UK. Contact us to find out more.
INTRODUCING LENGTH DEFINE TUBING MASCARA
RevitaLash® Cosmetics, renowned innovators in the lash, brow, and hair care categories, proudly announce the expansion of their award-winning product portfolio with the launch of Length Define Tubing Mascara. This revolutionary mascara lengthens, lifts, and defines lashes while delivering nourishing benefits that leave lashes conditioned and strong.
Designed to amplify lashes’ natural beauty, the ophthalmologist- and dermatologist-reviewed this tubing mascara features a unique brush, which ensures even application of its smooth, non-flaking formula to create a lengthened, glossy, fanned out look. This innovative mascara, which features tube technology, effortlessly lengthens lashes with its clinically tested, hypoallergenic, and cruelty-free formula. What’s more, it ensures gentle and effortless product removal with just warm water—no harsh rubbing required.
“We are thrilled to introduce Length Define Tubing Mascara, which offers lash-nourishing benefits in an everyday mascara,” said Lori Jacobus, President & Global CMO. “As the trend evolves toward less made-up looks, consumers are embracing their natural lashes. Our new formula enhances the natural beauty of even the blondest lashes, while strengthening lashes to keep them in optimal condition.”
Formulated with biotin and vitamin E, this mascara strengthens and protects against breakage while providing natural conditioning and antioxidant benefits to the lashes. Key ingredients like Myristoyl Pentapeptide-17, a powerful peptide and antioxidant, and panthenol, work together to enhance the appearance of lashes. They also maintaining moisture and hydration, delivering a healthy, radiant shine.
HOW TO USE
PREP: Remove any residual makeup from lashes with companion product Micellar Water Lash Wash and let dry completely. Curl eyelashes with Signature Eyelash Curler if desired.
STEP 1: Apply Length Define to bare lashes beginning at the base of the eyelash, twirling upward and outward.
STEP 2 (OPTIONAL): Layer to build additional length and volume, ensuring product stays wet as you build.
TIP: Splash the eyes with warm water. This loosens the mascara tubes allowing you to slide them gently from the eyelashes, without tugging or pulling. Follow with Micellar Water Lash Wash for full makeup removal.
Length Define Tubing Mascara (5.0 mL) retails for £32 and is available at select physicians’ offices, salons, spas, and specialty retailers and online at www.revitalash.co.uk