What Does AI Mean For Beauty PR?
The health, beauty and lifestyle industries are not immune to the AI revolution. The evolution of public relations across all sectors is shifting with artificial intelligence (AI) in mind, from media communications to digital marketing and event management. This...
The Dangers of Misinformation in PR Campaigns
In today’s digital age, the beauty industry faces a growing challenge: the rapid spread of misinformation through social media and digital campaigns. When representing brands, PR agencies have a responsibility to ensure that the messaging being used is factually...
Flipside’s July Newsletter
Flipside PR’s July recap! Find out about some of Flipside’s favourite trends and news from this month. FLIPSIDE PR JULY HIGHLIGHTS #Trending Summer 2024 is embracing the “wet makeup” trend, which is all about achieving a fresh, dewy look that mimics a...