The Dangers of Misinformation in PR Campaigns
In today’s digital age, the beauty industry faces a growing challenge: the rapid spread of misinformation through social media and digital campaigns. When representing brands, PR agencies have a responsibility to ensure that the messaging being used is factually...
Flipside’s July Newsletter
Flipside PR’s July recap! Find out about some of Flipside’s favourite trends and news from this month. FLIPSIDE PR JULY HIGHLIGHTS #Trending Summer 2024 is embracing the “wet makeup” trend, which is all about achieving a fresh, dewy look that mimics a...
Flipside’s June Newsletter
Flipside PR’s June recap! Find out about some of Flipside’s favourite trends and news from this month. FLIPSIDE PR’s JUNE ROUND-UP #Trending The “Aperol Spritz blush” makeup trend is inspired by the apéritif’s vibrant orange hue. The makeup trend...