The Dangers of Misinformation in PR Campaigns

by Rebecca Cox | Oct 3, 2024 | Print & Digital PR

In today’s digital age, the beauty industry faces a growing challenge: the rapid spread of misinformation through social media and digital campaigns. When representing brands, PR agencies have a responsibility to ensure that the messaging being used is factually...

What Does AI Mean For Beauty PR?

by Flipside | Sep 23, 2024 | General

The health, beauty and lifestyle industries are not immune to the AI revolution. The evolution of public relations across all sectors is shifting with artificial intelligence (AI) in mind, from media communications to digital marketing and event management. This...

Flipside’s July Newsletter

by Flipside | Aug 7, 2024 | Newsletter

Flipside PR’s July recap! Find out about some of Flipside’s favourite trends and news from this month. FLIPSIDE PR JULY HIGHLIGHTS #Trending Summer 2024 is embracing the “wet makeup” trend, which is all about achieving a fresh, dewy look that mimics a...

Flipside’s June Newsletter

by Flipside | Jul 3, 2024 | Newsletter

Flipside PR’s June recap! Find out about some of Flipside’s favourite trends and news from this month. FLIPSIDE PR’s JUNE ROUND-UP #Trending The “Aperol Spritz blush” makeup trend is inspired by the apéritif’s vibrant orange hue. The makeup trend...

Introducing Drowsy’s Eyelash Protecting Silk Sleep Mask

by Flipside | May 30, 2024 | Creative Mailers

Flipside’s latest PR mailer introduces Drowsy Sleep Co.’s brand new Eyelash Protecting Silk Sleep Mask to the ultimate beauty sleeper. DROWSY Sleep Co. is represented by Flipside PR in the UK. Contact us to find out more.  After over a year of research and product...