Flipside PR introduces JUICY BOMB’s BIRTHDAY BOMB SHINY LIP GLOSS by essence Cosmetics with a PR mailer.
essence Cosmetics are represented by Flipside PR in the UK. Contact us to find out more.
To celebrate the iconic Juicy Bomb range’s 5th anniversary, essence Cosmetics is excited to unveil Birthday Bomb Shiny Lip Gloss! A limited-edition, irresistibly tasty lip treat for 2025, it’s truly too good to miss.
Featuring a sheer, milky formula enriched with delicate pink shimmer particles, the Birthday Bomb Shiny Lip Gloss gently coats your lips in a glossy layer of luminous shine and subtle sparkle.
The non-sticky texture glides on effortlessly, ensuring a long-lasting smooth and comfortable feel. Meanwhile, the dazzling, dewy finish enhances the natural fullness of your lips. Furthermore, the resulting radiant look flatters each and every skin tone.
What’s more, as an added treat, the gloss is infused with a delicious birthday cake scent! You can therefore carry that special, celebratory feeling wherever you go.
JUICY BOMB CREATIVE MAILER
Flipside organised a creative mailer to introduce the press to the Birthday Bomb Shiny Lip Gloss and celebrate this special year for essence. Thanks to Lolly’s Bakes, Flipside delivered a two-storey colourful birthday cake (with a cherry on top!) to key press beauty teams at publication houses, including Hearst, Bauer and Reach PLC. The cake was accompanied by a large pink number 5 balloon and, of course, the limited-edition Birthday Bomb AND the other Juicy Bomb Lip Glosses from the past 4 years.
Birthday Bomb Shiny Lip Gloss is available at justmylook.com & Primark stores
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