The new season is here, and the Pinterest Autumn Trend Report is packed with beauty and wellness trends to help steer brand campaigns and drive engagement. This season’s trends are influenced heavily by Gen Z’s nostalgia along with plenty of innovation-driven searches. Key themes include a grunge makeup revival, vintage-inspired nail art, marine skincare innovations, and sensory scent layering. These trends offer opportunities for brands to engage audiences by aligning seasonal campaigns with consumer interests–ones that are worth pinning.
Grunge Glam Revival with a Modern Edge
One of the standout trends is the return of grunge makeup, but with a softer, more wearable twist for contemporary consumers. Searches for “clean grunge makeup” surged by more than 650%, reflecting a want for smudged eyeliner, deep brown tones, and 90s-00s nostalgia. This nod to rebellious yet refined aesthetics presents a perfect angle for PR campaigns focusing on bold, edgy looks that remain polished enough for everyday wear.
Makeup artists and brands can showcase how to achieve this “wearable grunge” through tutorials, influencer partnerships, and limited-edition collections emphasising intentional smudging and natural complexion finishes. This revitalised grunge trend offers storytelling potential around embracing individuality and mood-driven beauty, appealing especially to Gen Z consumers who value authenticity and self-expression.
Vintage and Nostalgic Beauty Meets Playful Nail Art
Nostalgia is not only manifesting in makeup but significantly in nail art, where polka-dot designs are booming with over 1,100% growth in searches for “polka-dot French tip nails.” This playful crossover from vintage fashion to nails creates a unique opportunity for nail technicians and brands to introduce capsule collections inspired by classic patterns that resonate with the season’s retro aesthetic.
For PR professionals, this presents a dual opportunity to link beauty and fashion storytelling, pitching seasonal polka-dot nail art trends aligned with wider vintage wardrobe revivals, including 60s and 00s styles. Collaborations with fashion influencers or themed mini nail trends can elevate visibility across social channels while captivating audiences craving creativity and personal style.
Marine-Inspired Skincare Innovation
Another strong theme is the rising consumer interest in “sea science” skincare ingredients like salmon DNA and snail essence. Searches for “salmon DNA treatments” jumped by over 600%, underlining this ingredient’s growing appeal. Beauty and wellness brands can leverage this trend by highlighting clinical research, showcasing ingredient stories, and communicating the skin-renewing benefits of marine science.
Strategic PR Utilisation of Pinterest Trends
The 2025 Pinterest Autumn Trend Report can be a goldmine of data-driven insights that can be integrated into seasonal content strategies to boost brand relevance and engagement. Here’s how.
- Campaigns and Content: Develop editorial features and press releases that frame products within the popular grunge makeup or vintage nail trends, tapping into the nostalgia but with modern twists that appeal to diverse audiences.
- Influencer Partnerships: Collaborate with influencers who embody the grunge glam or vintage aesthetics to create authentic, lifestyle-oriented content that showcases products in real-life scenarios aligned with Pinterest trends.
- Expert Insights: The trend for science-led skin treatments creates demand for industry experts to share their views on trending topics.
The Takeaways
The 2025 Pinterest Autumn Trend Report emphasises a fusion of nostalgic revival and innovative wellness, giving us a range of trends to tap into this season. From grunge makeup and polka-dot nails to biotech skincare and scent layering, these trends offer narrative frameworks to engage consumers and journalists.
Work With Flipside PR
At Flipside PR we are always examining our content strategies in line with seasonal trends, and engaging our clients to reach new levels of success. If you’d like to hear how we can help to reach new audiences with your brand story, we’d love to hear from you. Hear more about the services we provide here, and we look forward to hearing from you.