You won’t believe how amazing this brow mascara dupe from essence is. And at only £4, it’s flying off the shelves! Meet Thick & Wow! Brow Fixing Mascara.
essence is represented by Flipside PR in the UK. Contact us to find out more.
The £4 Brow Mascara Dupe from essence
Looking for that perfect brow fixing mascara? Don’t fancy forking out a fortune for it? Look no further than the Thick & Wow! Brow Fixing Mascara from essence cosmetics.
Coming in at under £4.00, essence once again beats your beauty budget expectations, giving your fan favourite NYX Thick It. Stick It! Brow Mascara (£11.00) a run for its money (quite literally)!
Containing the same volumising fibres used by NYX to achieve their raved-about results, essence too masters the art of fuller and thicker brows with precise colour texture.
Thick & Wow! Brow Fixing Mascara
With this product, fixing and styling your eyebrows could not be made any easier (and cheaper) with this NYX dupe. Whether you want a more dramatic or natural brow look, the integrated applicator and brush means that no matter what time of day, you can style your brows anywhere and in any way you like.
Should you ever find yourself unsure on what shade suits you best, essence’s brow mascara comes in a range of four shades covering both light and dark tints.
Experts in creating cruelty-free and vegan-friendly products, essence’s Thick & Wow! Brow Fixing Mascara is the perfect option when it comes to product picks. Also proudly free from microplastic particles, nanoparticles, perfume, oil, alcohol, parabens and acetone.
The Thick & Wow! Brow Fixing Mascara (£3.49) is available at justmylook.com.
Behind The Story
Will Makeup Dupe Stories Work For You?
With our years of PR experience, we know that makeup dupe stories can significantly boost your brand’s visibility and appeal, especially if you’re a budget-friendly or high-street makeup company. By embracing the dupe culture, you can tap into a vast and engaged community of beauty enthusiasts seeking affordable alternatives to high-end products. We can help you by creating content that compares your products to more expensive counterparts, which can attract attention in the media and on social media platforms like TikTok and Instagram, where dupe-related hashtags garner billions of views.
What About Luxury Brands?
Even luxury makeup companies can leverage dupe comparisons to their advantage. When your products are frequently “duped,” it reinforces your brand’s status as a trendsetter and can actually increase awareness and desire for your original products . To maximise the impact of dupe stories, engage with influencers who specialise in makeup dupes, encourage user-generated content, and highlight the unique qualities that set your products apart.
