RevitaLash Cosmetics are charging forward to Road to $10 Million in donations, investments, and in-kind contributions for breast cancer initiatives.
A portion of the proceeds from every RevitaLash® Cosmetics product purchased every day of every year gives back, supporting patients and bringing us closer to a world without breast cancer.
To honour this incredible milestone, we unveiled our Eternally Pink Map – a journey through some of the most meaningful moments in our philanthropic history, ending with a personal message from RevitaLash® Cosmetics Founder & CEO, Dr. Brinkenhoff, who created the original lash serum for his wife, Gayle, to help her feel more beautiful during her battle with breast cancer.
The mailer was thoughtfully curated with RevitaLash® Cosmetics products and two beautifully branded cookies, and shared with press and influencers who have championed the brand and its mission.
The milestones:
2009: First Steps to Giving Back
RevitaLash Cosmetics team members participate in the first City of Hope Survivor Walk held in Duarte, California.
2012: City of Hope Partnership
RevitaLash Cosmetics and City of Hope begin their official philanthropic partnership, which continues today over a decade later.
2012: Celebrating Our Co-Founder
Our Co-Founder Gayle Brinkenhoff walks the “survivors” runway at the Breast Cancer Resource Center of Santa Barbara’s annual fashion show.
2014: Advances in Education
City of Hope holds the first Gayle Brinkenhoff Breast Cancer Symposium, where clinicians learn about the latest in breast cancer research and treatment advances.
2015: An Annual Event
Our partner City of Hope establishes the Gayle Brinkenhoff Breast Cancer Symposium, named for our Co-Founder, as an annual event. Each year at City of Hope’s campus in Duarte, California, the most brilliant minds in cancer research come together to discuss their ideas, findings, and hopes – all for one common goal: to find a cure.
2018: Pink Goes Global
We extend our breast cancer support globally with our Pink Sleeve initiative, bringing our global partners together to raise funds through the sales of special-edition pink products.
2019: Dedicated to Philanthropy
Dariel Sidney assumes the newly created role as our VP of Global Philanthropy, carrying on her mother Gayle Brinkenhoff’s legacy.
2021: A Bright Future
We begin our partnership with Future Dreams, the UK-based organization that provides practical and emotional support for those diagnosed with breast cancer and funds vital secondary breast cancer research. Opened in 2021, Future Dreams House is the only dedicated breast cancer support centre in the UK.
2022: White House Honors
Our philanthropic work with City of Hope in Ethiopia is recognized by the White House at an official event.
2023: Raise it for Research
We redirect charitable donations into direct research as we partner with top researchers to find a cure.
2024: Over $9 Million Raised
We reach the mark of $9 million in support, products, monetary donations and investment committed since 2008.
2024: Funding Women’s Health Breakthroughs
RevitaLash Cosmetics sponsors the annual Women’s Health Luncheon featuring keynote speaker Chelsea Clinton. This fundraiser for Brigham and Women’s Hospital raises over $1 million for women’s health and cancer research.
2025: Road to $10 Million
We’re on our way to reaching the next major milestone in our support for breast cancer initiatives – with the help of our RevitaLash® Cosmetics community.
2025: New Breakthroughs
RevitaLash® Cosmetics partners with Future Dreams to fund the Breast TRACERx study at the world-renowned Francis Crick Institute in London. This potentially groundbreaking research is studying how Triple-Negative Breast Cancer develops, with the goal of eventually leading to cures with development of improved treatments.
