At Flipside PR, we’re passionate about helping innovative beauty brands gain the recognition they deserve through impactful media coverage and strategic storytelling. Here’s a behind-the-scenes look at how our expert beauty PR team secured standout national press coverage for our client Ziggy, including features in top-tier outlets such as the Daily Mail, Mail Plus and YOU Magazine in print. Discover how this targeted beauty PR campaign not only generated incredible national exposure but also delivered real commercial results, driving a phenomenal 15,100% increase in sales and establishing Ziggy as one of the most talked-about new names in the haircare industry.
In this case study, we’ll share the PR strategy and media outreach tactics that made it happen, showcasing how data-driven beauty PR can build brand awareness, boost credibility, and convert press coverage into measurable growth.
Why PR Matters for Brand & Product Sales
In a crowded beauty market, consumers don’t just buy products – they buy trust.
Public relations builds that trust faster than almost any other channel because:
- Third-Party Validation Converts
When a respected publication features a brand, it acts as independent endorsement. That credibility shortens the customer decision-making process and increases conversion rates.
- Awareness + Authority = Sales Momentum
Visibility builds familiarity, which builds trust within the consumer, driving purchase.
How we pitched to the Daily Mail and YOU team:
Our approach wasn’t product-led, it was story-led.
We positioned Ziggy around its powerful brand narrative, highlighting:
- The innovation behind its brushes
- What differentiates them from competitors on the market
- The strength and authenticity of its sustainability mission
Rather than simply promoting a product, we presented a culturally relevant brand story supported by insight, innovation, and clear consumer value. This made the feature editorially compelling and not promotional.
Pitching our brands at Flipside PR:
While every client is different, our pitching framework remains consistent: strategic, story-led, and commercially focused.
We approach brand pitching by identifying each brands core narrative, aligning with the media including current trends, seasonal buying moments and tailored pitching.
WORK WITH FLIPSIDE PR
Do you need help getting stories like this to your target audience? Our traditional print & digital PR expertise and social media campaigns are ever-evolving to suit the digital landscape, and we’d love to work with you to bring your brand stories to life.
Contact Flipside PR today here.