At Flipside PR, we don’t just turn up with a camera and capture what’s happening – we immerse ourselves in our clients’ worlds.
From product launches and influencer events to advanced aesthetic treatments and wellness innovations, our team is often right there in the moment: asking questions, feeling the energy in the room, and experiencing what makes each brand different. It’s this first-hand understanding that allows us to create content that feels authentic, informed and genuinely exciting – our founder Lynne took a trip to our client LAPO, Fitzrovia – a cult-favourite Asian skincare brand, to experience the Stellar M22 IPL treatment, alongside our social and content manager Erin who was on filming and content creation duties. This gave the team great first-hand insight onto the newest treatment at the clinic and allowed us to film a video which LAPO posted on their Instagram page here.
By being physically present and embedded in the experience, we’re able to film with intention – we know which angles build credibility, which details communicate luxury and care, and which moments reassure potential clients scrolling through social media.
Our on-site filming services allow clinics to:
- Showcase their space, technology and expertise
- Highlight practitioner professionalism and client care
- Launch new services with impact
- Create engaging Reels and short-form video optimised for Instagram and TikTok
- Build a library of high-quality content for ongoing campaigns
We work closely with clinics to understand their objectives, target audience and brand positioning, then translate that into dynamic video assets designed to attract attention and drive enquiries.
The visit to LAPO is just one example of how Flipside PR operates: acting as an extension of our clients’ teams, bringing PR-led thinking to content creation, and delivering visuals that support real commercial goals.
If you’re a clinic or aesthetic brand looking to elevate your social presence and showcase your services in a way that feels credible, aspirational and effective, Flipside PR is here to help.