Expert Trichologist and Hair Gain Ambassador Samantha Stewart MIT gives us the top tips on how to treat seasonal hair loss.

Hair Gain is represented by Flipside PR in the UK. Contact us to find out more. 

At Flipside

Flipside PR frequently works alongside UK professionals to boost consumer knowledge and the credibility of our brands and their products. With the winter months approaching, Flipside wanted to raise the awareness around winter hair loss, using the expertise of UK trichologist and Hair Gain Ambassador Samantha Stewart MIT to explain the specific causes of winter hair shed and suggest solutions from our client Hair Gain.

Below is our pitch.


For many men and women, the colder months and harsher winter weather can cause a considerable amount of hair shed. This is sometimes known as “seasonal hair loss”. However, whilst we can’t control the weather, we can, to an extent, control our hair. Thanks to Expert Trichologist and Hair Gain Ambassador Samantha Stewart MIT, we’ve got all-you-need-to-know about winter hair loss and the top tips for treating it.

Why do we experience hair loss in winter?

According to Samantha, there are several reasons for winter hair loss. Samantha reveals: “The cold, dry air, combined with indoor heating, can have adverse effects on your hair. Cold air is typically low in humidity, and this lack of moisture can lead to dry hair. Dryness can cause the hair to become brittle, prone to breakage, and more difficult to manage. It’s therefore easier for hair to break or develop split ends during the winter months. The skin on your scalp can also become irritated by the change in temperature. This can lead to flaking and itching.” 

The shorter, darker days that define the winter months are also having a significant impact on your hair. According to Samantha: “Less exposure to sunlight during the winter can lead to lower Vitamin D levels. Vitamin D is important for hair growth, and its deficiency can contribute to hair loss.”

How can I take care of my hair?

For minimising breakage and maximising moisture, Samantha recommends: “Adding the Hair Gain Hair Mask will help smooth the cuticle scales, add moisture and shine and can help reduce flyaway hair, plus it’s proven to reduce hair fall and breakage by 60% from the first use.” Meanwhile, “adding the Hair Gain Scalp Foam to your weekly hair care regime can help promote hair growth as it creates a healthier environment by nourishing, soothing and caring for the scalp.”

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