Two of Europe’s favourite high-quality, affordable beauty brands – Essence and Catrice Cosmetics, have officially launched at Boots!
Known for combining high performance with accessible prices, Essence and Catrice have become cult favourites among beauty lovers around the world. From the viral Lash Princess Mascara to the True Skin Hydrating Foundation, both brands are celebrated for their innovative formulas, vegan-friendly ranges and trend-led collections – all without compromising on quality or ethics.
Now available in-store and online at Boots, UK shoppers can easily get their hands on their favourite products while discovering the latest launches in one trusted beauty destination.
To celebrate this exciting retail partnership, we created a Destination Boots mailer for press, bringing a touch of travel-inspired fun straight to their doorsteps, this included a chic baby pink suitcase, filled with branded cookies, an on-trend camera and the AW25 essence collection alongside information cards on the Boots launch and products.
Adding to the buzz, we also partnered with Eliza magazine on an engaging Instagram collaboration: Come to Boots with Us to shop Catrice. The content invited Eliza’s audience to join Beauty Editors on a Boots shopping trip, where they explored the Catrice range in-store and shared their top picks with followers. Watch the video here.
Affordable Beauty, Elevated
Known for their playful innovation and unbeatable prices, Essence and Catrice have long been makeup bag staples across Europe. Now, UK beauty lovers can easily shop their cult-favourite mascaras, glow-giving complexion products, and vibrant lip colours both in-store and online at Boots.
The launch marks a major milestone for both Essence and Catrice, bringing their dynamic ranges to a new audience of UK beauty enthusiasts. Whether it’s experimenting with bold colour, finding the perfect everyday base, or stocking up on must-have mascaras, shoppers can now find their new favourites in one trusted destination.
We couldn’t be prouder to have supported this vibrant new chapter – and we can’t wait to see even more beauty fans fall in love with Essence and Catrice, now available at Boots.
Explore the collections now at Boots.com
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