Flipside PR introduces the Call Me Queen Mascara by essence Cosmetics with a PR mailer.

essence Cosmetics is represented by Flipside PR in the UK. Contact us to find out more.

A part of their new Spring/Summer 2024 collection, affordable beauty brand essence Cosmetics introduces their newest addition to the Royal Family of best-selling Lash Princess mascaras: Call Me Queen.

For the ultimate royal welcome, Flipside PR orchestrated a creative mailer dedicated to the mascara’s launch. Working with Lolly’s Bakes, a targeted selection of beauty and lifestyle journalists were delivered a cake decorated with pink and purple piped icing, inspired by the colours of the Call Me Queen Mascara and the essence logo. The cakes were inscribed with the empowering slogan “YES QUEEN!” and packaged in branded tissue paper. Nestled alongside this tasty treat was the true star of the show: the Call Me Queen Mascara.

Call Me Queen Mailer with Mascara and CakeMailer Success

Flipside has garnered significant press and social coverage as a result of the mailer campaign. With a press reach of 1,442,235 and social reach of 1,240,823, the mailer received incredible feedback from journalists at numerous publications including Get the Gloss, Bauer Media and The Independent.

About Call Me Queen

The Call Me Queen Mascara promises royal allure with its ability to dramatically volumise and extend your lashes. Its unique formula allows for easy layering, ensuring lashes that captivate with both volume and length.

Furthermore, the innovative elastomer brush ensures precise application, effortlessly reaching even the shortest lashes for a comprehensive effect.

The Call Me Queen Mascara not only promises a false lash effect in a striking black hue but also invites you to embrace your inner queen with every application. Its buildable formula creates intense looks that leave a lasting impression. Plus, it’s cruelty-free and vegan-friendly!

Available now for £3.56 at justmylook.com

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