Wondering what will be the next big thing in skincare for 2023? We’ve got the answer, with one of our clients, EF Medispa. Introducing ‘skinstreaming’ the beauty word to know for next season. 

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Skintreaming Skincare Trend For 2023

We spoke with Esther Fieldgrass, Founder of London’s leading medical spa chain EF Medispa and OMNI Skincare, who says: 

“As we are in a recession, streamlining skincare or ‘Skinstreaming’ will be big for 2023. As we move away from multiple products in our skincare regime, I believe the need for just 2-4 products that combine a number of hero ingredients will be at the top of everyone’s wish list. This will include products that provide optimum results with minimal irritation to ensure a healthy skin barrier, which will continue to be a focus for 2023. 

“As the skin regenerates at night, people will opt for products containing both retinol and peptides to really deliver results. In the daytime, skin is in protection mode, therefore a product containing antioxidants such as Vitamin C to brighten and a Hyaluronic Acid serum to maintain hydration are key. These, alongside an SPF 50 daily is a must!”

Esther has recently launched her new skincare range OMNI Skincare, allowing you to streamline your routine with just 3 products, including: 

OMNI AM – £85

Antioxidant Brightening Power Serum 

Containing Vitamin C to brighten and Hyaluronic Acid to hydrate, this serum provides protection from environmental free radicals that can cause accelerated ageing. Suitable for all skin types, it absorbs quickly and works to reduce the appearance of ageing and promote an even skin tone. Optimal skin hydration helps to heal and soothe inflammation. 

OMNI PM – £85

Rejuvenating & Restoring Night Cream

OMNI PM provides much-needed extra care for the skin to help it repair and renew whilst you sleep. Containing Vitamin A, Peptides and Hyaluronic Acid, it is specifically developed to rejuvenate the skin, whilst also hydrating to allow overnight recovery. Aloe Vera also further encourages a calming effect on the skin. 


Lightweight Shield SPF 50+ Hydrating UVA & UVB Sunscreen

This highly effective, photo-stable, broad-spectrum sunscreen contains a combination of clinically proven filters to protect the skin against harmful UVA and UVB rays. The lightweight formula is water resistant and contains clinically proven AHAs Citric & Lactic acid to gently increase cell turnover. Easily absorbed, whilst also having a hydrating effect on the skin and protecting with SPF 50+. 

All available to buy at efskin.com

Getting To Know Lynne Thomas of Flipside PR

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