Over 19 million single people in the UK cannot be wrong! But the study by pro age beauty company, Studio10, suggests there is a cultural paradox at play.
Modern day single life is now a lifestyle choice rather than a life-stage, as often depicted by popular culture, with as many as (56 per cent) consciously choosing to remain single and focus on other priorities over finding a partner. Yet the research from Studio10’s Singled Out study reveals that many singles (63 per cent) don’t feel fairly represented in society.
On the shelf. Spinster. Old maid or Lone wolf? Being single still, especially if you are female, gets a bum rap.
Single women, it appears, are happy to live their lives and are tired of being viewed through the lens of outdated and stereotypical narratives. Here are some of the findings from the Singled Out study.
“We don’t need to be mothers or married to be complete” – Jennifer Anniston
The report clearly demonstrates that although singled out as ‘less than’ single women (77 per cent) were happy with being single or if they didn’t choose it were embracing it.
Indeed, over two thirds (67 per cent) of 45+ women consider themselves to be in their prime of life and (84 per cent) felt that they do not define themselves by age suggesting a glow up, not a power down, attitude in the middle years.
The five words which our respondents chose as being most closely associated with single people like themselves are ‘independent, responsible, happy, resilient, and strong-willed’.
“It took a long time. But I’m happy being single. I call it self-partnered.” Emma Watson
Our research showed that being single in status could well be cause for celebration. Single people have a positive outlook about things, women more so than men, with over half feeling positive about the future as well as being excited, confident, hopeful, or optimistic.
For women 45+ the findings suggested that rather than a rollercoaster ride into lonely old age the middle years, for many, represent a time of change and reflection.
In fact, statistically (62 per cent) women file for divorce more than men and this is rising to new records in the 50+ cohort. Financial independence, a larger network of friends and lack of emotional and domestic benefits mean that single life or ‘living apart together’ is increasingly appealing.
“The research brings to light a revolution in the making. Single women have had it with being singled out and viewed through the lens of outdated and stereotypical narratives.
It seems there are just so many benefits to living life on your terms, whether you have a love interest or not, after the battle ground years of your 30s and 40s. Don’t feel sad for women striding out on their own, they are experienced, look amazing and are to be celebrated!” Grace Fodor, Founder Studio10
Single women, in particular, are healthier, happier and up for adventure. More than ever before they are running the world with discretionary spending power and are living life on their terms.
The report strongly suggests that being single is a positive lifestyle choice and not a universal life stage. Patronise them at your peril and remember they are independent not incomplete.
Pictured top: Grace Fodor, Founder of Studio10 who commissioned the Singled-Out Survey