FLIPSIDE PR NEWS
Updates & Insights
Explore our latest updates and insights on the PR industry. If you find our content intriguing, feel free to reach out to us!
A Quick Guide to Trendjacking
Trendjacking is one of the fastest ways to put your brand at the centre of the conversations your audience is already having. When done well, trendjacking allows you to tap into viral moments, boost visibility and position your brand as timely and relevant without...
10 Brand Resolutions for 2026
Wondering how to make 2026 your best business year yet? In the beauty, lifestyle, and wellness sectors, where innovation moves at the pace of social feeds and consumers crave deeper authenticity, January isn’t just a time for campaigns. It’s a call to evolve. If 2025...
Flipside’s Guide to Building a Successful Social Media Account
Flipside PR explains the importance of social media as part of brand strategy and gives top tips on how to build a successful social media account. How to Achieve Successful Social Media Presence in 2026 Why is social media important for brands? Social media has...
Why Brand Events Matter Even More in the Age of AI
We are living in a digital world…but have we reached AI fatigue already? Beauty experts, influencers and consumers are crying out for real-world experiences and events to bring stories to life. How Important Are Brand Events and Experiences in an AI World? As...
A Beginner’s Guide To Boosting A Post On Meta
Organic reach on Instagram and Facebook is no longer enough to sustain awareness, traffic, and sales. In today’s pay-to-play landscape, boosting a post on Meta offers a simple, budget-friendly way to extend the life of high-performing content and get it in front of...
6 Key SS26 Trends That Will Shape Beauty PR Next Season
Now that fashion month is wrapped up, it’s time to collate the key trends and think about how they’ll translate beyond the catwalks and filter down to our favourite brands for next season. Here are our six key beauty trends from the SS26 shows and how they will shape...
Introducing: RevitaLash® Cosmetics x Drowsy®
Beautify & Protect Your Lashes While You Sleep: RevitaLash® Cosmetics x Drowsy® Dream Lashes Kit RevitaLash® Cosmetics Drowsy Sleep Co® have partnered together to create the ultimate bedtime ritual for your lashes: a limited-edition beauty sleep duo designed to...
How Is TV Shaping Beauty Trends In 2025?
TV has been playing a pivotal role in shaping fashion and beauty trends for decades, but how has the shift toward viral TV moments impacted on the spin-off trends? And how can brands work with them? Whether it's the bold aesthetics of reality shows or the revival of...
HAIR GAIN NEW LAUNCH: HYDRATING SHAMPOO & CONDITIONER
Hair Gain Unveils Hydrating Shampoo & Conditioner: A New Refillable Era for Stronger, Healthier Hair Hair Gain has launched its latest innovation, and it’s set to transform washday routines everywhere. The new Hydrating Shampoo & Conditioner Duo delivers deep,...