FLIPSIDE PR NEWS
Updates & Insights
Explore our latest updates and insights on the PR industry. If you find our content intriguing, feel free to reach out to us!
RevitaLash® Cosmetics x Shavata Singh Partnership Launch
An iconic event curated by Flipside PR marked the launch of the new Lash & Brow Facial, featuring RevitaLash Cosmetics’ and Shavata Singh. Guests from leading media titles joined us at Tamarind Mayfair for an intimate celebration of the collaboration between two...
Plastic Surgeons Call for Ban on Breast Fillers Over Cancer and Safety Fears
Britain’s leading plastic surgeons are calling for an immediate ban on synthetic dermal fillers being injected into breasts, warning the procedure carries “unacceptable” risks including infection, disfigurement and the potential masking of breast cancer. The British...
From Media Coverage to Measurable Growth: How Strategic PR Delivered a 15.1K% Sales Uplift
At Flipside PR, we’re passionate about helping innovative beauty brands gain the recognition they deserve through impactful media coverage and strategic storytelling. Here’s a behind-the-scenes look at how our expert beauty PR team secured standout national press...
Q&A with our founder Lynne to celebrate 23 years of Flipside PR
To celebrate the 23rd birthday of Flipside PR, we sat down with our founder, Lynne Thomas for insight into her PR journey, the start of Flipside and her PR predictions. What was the moment that made you think, “Yep, I’m starting Flipside PR”? It wasn’t really a single...
From Clinic to Camera: How Flipside PR Films Content That Converts
At Flipside PR, we don’t just turn up with a camera and capture what’s happening - we immerse ourselves in our clients’ worlds. From product launches and influencer events to advanced aesthetic treatments and wellness innovations, our team is often right there in the...
Where Sleep Meets Serenity: Drowsy’s Akoya Pearl in Pantone’s Colour of the Year
In a world that rarely slows down, true rest has become the ultimate luxury. Enter Drowsy’s Akoya Pearl Silk Sleep Mask, now reimagined in Pantone’s Colour of the Year, Cloud Dancer - a soft, luminous shade that captures a collective craving for calm, clarity and...
Is 2026 The Year Of Newsletters?
Newsletters are evolving fast in the digital media landscape of 2026, but their core strength remains the same: direct, owned access to an engaged audience that no algorithm can take away. For beauty, lifestyle and wellness brands, that makes them one of the most...
The Power of Micro-Influencers For New & Niche Beauty Brands
Micro-influencers have rapidly moved from the sidelines of social media to the centre of modern PR strategies, especially for emerging and niche brands. Sitting in the sweet spot between everyday consumers and celebrity creators, these highly engaged content creators...
How to Make Your PR Content More Creative in 2026
In 2026, the brands cutting through the noise are the ones who are combining data with storytelling hooked on hooky ideas that don’t feel like a press release. For us here Flipside PR, creative PR content is never a “nice to have” – it is the foundation of the work we...