Flipside PR hosted an exclusive PR event to celebrate the launch of RevitaLash Cosmetics’ Dark Brown Defining Liner.

RevitaLash Cosmetics is represented by Flipside PR in the UK. Contact us to find out more.

RevitaLash PR Event Overview

Flipside PR was given the privilege of hosting an exclusive press event to unveil RevitaLash Cosmetics’ latest breakthrough – the Dark Brown Defining Liner. Developed over three years, this universally flattering shade reflects the brand’s unwavering dedication to delivering only the highest quality products to the market.The goal was to create an immersive and informative experience that allowed guests to explore and engage with the new product firsthand.

Campaign Strategy & Execution

Flipside PR’s strategy was meticulously crafted. We aimed to not only showcase the new Dark Brown Defining Liner, but also to provide an intimate, engaging experience that would resonate with attendees. Here’s how the event unfolded:

Hannah Martin demonstrating the eyeliner at the makeup masterclass

MUA Hannah Martin demonstrating the Dark Brown Liner Eyeliner at the makeup masterclass

  • Exclusive Makeup Masterclass: Flipside hosted the event at the prestigious five-star Mandrake Hotel. It kicked off with a captivating makeup masterclass led by renowned makeup artist Hannah Martin. Meanwhile, attendees had the opportunity to witness a live demonstration of the new Dark Brown Defining Liner. This was also used along with other signature RevitaLash lash and brow products. Each guest received a personalized eyeliner kit. This featured the new liner shades in Black, Slate, and Dark Brown, enabling them to participate in the hands-on experience.
  • Luxury Dining Experience: Following the masterclass, guests enjoyed a luxurious dining experience. Lori Jacobus, President and Global CMO of RevitaLash Cosmetics, hosted the dinner, sharing insights into the brand’s development process for the Defining Liner and their ongoing commitment to breast cancer research.
  • Influential Attendees: Flipside PR successfully curated an exclusive guest list of 30 journalists from top-tier publications. This included Cosmopolitan, The Sun, BAUER Media, and The Independent. This strategic invitation list ensured that the event received high visibility across a range of media outlets.
  • Philanthropic Touch: Reflecting RevitaLash’s dedication to breast cancer research and initiatives, the brand made a meaningful impact by donating £100 on behalf of each guest to Future Dreams House.

Results and Impact

The event was a tremendous success and generated widespread social media coverage. It reached an audience of over 1.3 million, with more than 50 posts shared across platforms. The combination of an engaging makeup demonstration, intimate dining experience, and thoughtful philanthropic gesture made the event a standout.

RevitaLash Event Wrap

The RevitaLash Dark Brown Liner Launch, masterfully executed by Flipside PR, was more than just a product reveal – it was a celebration of beauty innovation, expert artistry, and meaningful philanthropy. Flipside’s ability to seamlessly blend these elements underscores their expertise in creating impactful and memorable brand experiences. This event not only highlighted the capabilities of Flipside PR’s event team but also set a benchmark for how brands can connect with their audience on a deeper level.

Beyond RevitaLash

For companies looking to elevate their brand through strategic PR events, Flipside PR demonstrates exactly how to engage, inform, and inspire.

Find out more about our PR events services here

Contact us to find out how we can work together to take your brand to the next level today.

Share this post: