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From Media Coverage to Measurable Growth: How Strategic PR Delivered a 15.1K% Sales Uplift

From Media Coverage to Measurable Growth: How Strategic PR Delivered a 15.1K% Sales Uplift

by Tatiana Summers  | Feb 13, 2026 | General

At Flipside PR, we’re passionate about helping innovative beauty brands gain the recognition they deserve through impactful media coverage and strategic storytelling. Here’s a behind-the-scenes look at how our expert beauty PR team secured standout national press...
Q&A with our founder Lynne to celebrate 23 years of Flipside PR

Q&A with our founder Lynne to celebrate 23 years of Flipside PR

by Tatiana Summers  | Jan 29, 2026 | General

To celebrate the 23rd birthday of Flipside PR, we sat down with our founder, Lynne Thomas for insight into her PR journey, the start of Flipside and her PR predictions. What was the moment that made you think, “Yep, I’m starting Flipside PR”? It wasn’t really a single...
From Clinic to Camera: How Flipside PR Films Content That Converts

From Clinic to Camera: How Flipside PR Films Content That Converts

by Tatiana Summers  | Jan 23, 2026 | Social Media

At Flipside PR, we don’t just turn up with a camera and capture what’s happening – we immerse ourselves in our clients’ worlds. From product launches and influencer events to advanced aesthetic treatments and wellness innovations, our team is often right there...
Where Sleep Meets Serenity: Drowsy’s Akoya Pearl in Pantone’s Colour of the Year

Where Sleep Meets Serenity: Drowsy’s Akoya Pearl in Pantone’s Colour of the Year

by Tatiana Summers  | Jan 16, 2026 | Print & Digital PR

In a world that rarely slows down, true rest has become the ultimate luxury. Enter Drowsy’s Akoya Pearl Silk Sleep Mask, now reimagined in Pantone’s Colour of the Year, Cloud Dancer – a soft, luminous shade that captures a collective craving for calm, clarity...
Introducing: RevitaLash® Cosmetics x Drowsy®

Introducing: RevitaLash® Cosmetics x Drowsy®

by Tatiana Summers  | Dec 5, 2025 | In the news

Beautify & Protect Your Lashes While You Sleep: RevitaLash® Cosmetics x Drowsy® Dream Lashes Kit RevitaLash® Cosmetics Drowsy Sleep Co® have partnered together to create the ultimate bedtime ritual for your lashes: a limited-edition beauty sleep duo designed to...
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