Here’s a behind-the-scenes look at how we secured national media coverage for our client Ziggy, landing a feature in Daily Mail, Mail Plus and YOU Print – and how these placements contributed to a 15.1K% increase in sales.
Why PR Matters for Brand & Product Sales
In a crowded beauty market, consumers don’t just buy products – they buy trust.
Public relations builds that trust faster than almost any other channel because:
- Third-Party Validation Converts
When a respected publication features a brand, it acts as independent endorsement. That credibility shortens the customer decision-making process and increases conversion rates.
- Awareness + Authority = Sales Momentum
Visibility builds familiarity, which builds trust within the consumer, driving purchase.
How we pitched to the Daily Mail and YOU team:
Our approach wasn’t product-led, it was story-led.
We positioned Ziggy around its powerful brand narrative, highlighting:
- The innovation behind its brushes
- What differentiates them from competitors on the market
- The strength and authenticity of its sustainability mission
Rather than simply promoting a product, we presented a culturally relevant brand story supported by insight, innovation, and clear consumer value. This made the feature editorially compelling and not promotional.
Pitching our brands at Flipside PR:
While every client is different, our pitching framework remains consistent: strategic, story-led, and commercially focused.
We approach brand pitching by identifying each brands core narrative, aligning with the media including current trends, seasonal buying moments and tailored pitching.
Work with Flipside PR
At Flipside PR we support brands in building cross-platform campaign strategies that deliver across newsletter, print, digital media, socials and beyond. Find out more about the services we provide here, and we look forward to hearing from you.