Curious about what’s currently trending? Here is a quick overview of some of the key topics the Flipside team has been pitching to the press.
Every week, the Flipside team diligently investigates and analyses current social trends, strategically developing compelling narratives to pitch to the press. Amidst our myriad of daily responsibilities, which include engaging with the media and influencers, here are some highlights summarising Flipside’s favourite stories from the past week.
Taking over from the simplistic and minimalistic customs associated with the “Clean Girl”, the “Mob Wife Aesthetic” is trending everywhere. From fashion to beauty, the fearless looks of the wives of the criminal King Pins are flooding online platforms. So far, #mobwifemakeup has racked up 189 million views on TikTok. Flipside felt this was a perfect opportunity to pitch the brand new SS24 collection from budget beauty brand Catrice Cosmetics. As such, we quickly composed a creative e-blast outlining the best purse-friendly products for achieving the Mob Wife makeup look.
Also tallying over 2 million views on TikTok, #thirddayhair has been trending on TikTok. This trend saw TikTokkers sharing styling tips to prolong time between hair washes, aiming to enhance hair health. Consequently, we sought insights from Hair Gain‘s Consultant Trichologist, Samantha Stewart MIT, inviting her to provide commentary on the trend and share any valuable advice she might have. This not only allowed us to pitch Hair Gain products to the press but also let us proactively address any myths or misjudgments about the trend with an industry expert.
Beauty products inundate us daily, undoubtedly saturating the skincare industry. Knowing the increasing difficulty in navigating this skincare maze of must-have products, Flipside felt the need to define the similarities and differences between some well-known skincare essentials: the Toner and Essence. Succinctly detailing their roles in producing radiant skin, Flipside also incorporated a comprehensive overview of professionally-approved products from SKEYNDOR‘s skincare range.
Renowned for their scientifically crafted lash and brow serums, namely RevitaLash Advanced and RevitaBrow Advanced, we are thrilled to introduce the RevitaLash Cosmetics‘ Volumizing Hair Collection. Leveraging the same innovative technology, Flipside proudly presents the Thickening Shampoo, Thickening Conditioner, and Volume Enhancing Foam. Essential heroes in your hair care routine, this collection is for those wishing to achieve opulent and radiant locks. Backed by impressive research findings, with 97% of users reporting fuller and more voluminous fine hair after use, Flipside positioned these ground-breaking products as industry leaders in haircare. This includes a targeted product mailer to press and influencers.