What is skinimalism? We’ve got the low-down on this makeup trend from Studio10.
As of recent, we have seen an increasing amount of beauty lovers throwing in the towel when it comes to heavily made-up faces and, instead, celebrating the polished and sophisticated “no makeup” makeup look. “Skinimalism”, as it’s often termed, has seen an explosive 4200% search increase in the last six months, whilst the “Clean Girl” has increased by 300% in just the past month.
At the end of April, Sofia Richie debuted this stripped-back beauty trend with her South of France bridal makeup. With dewy, glowy skin, soft pink, sunkissed cheeks and subtle lips, the Chanel bride quickly went viral with viewers scrambling to recreate the look.
And yet, describing her look to Vogue as “timeless”, Skinimalism is truly a match made in heaven for the mature woman. Where bold and bright beauty products can often result in mature skin looking weary and washed out, the minimal effort and few simple products used in Skinimalism subtly shape and contour the face whilst giving off a youthful glow. Even 42-year-old supermodel Gisele Bündchen gave Skinimalism the seal of approval at this year’s May Met Gala.
Enter skincare-makeup brand Studio10. With a pro-age approach to beauty, the company carefully manufactures formulas for middle-aged and mature skin, producing the perfect products for recreating the Skinimalist look.
Described as “eight hours of sleep in a bottle” Studio10’s Plumping Blush Glow-Plexion is a blend of warm orange undertones, pink hues and light-reflecting pearl puts back a healthy boost of colour and radiance into the skin. Infused with natural polymers and plumping Adipofill™, the plumping blush absorbs excess oils and rejuvenates the skin.
A 3-in-1 fusion treatment, lipstick and cheek, the Wake Up & Glow Lip and Cheek Tint has PH-balancing pigments that adds a flush of buildable colour to the cheeks and lips whilst ensuring a long-lasting, real-skin finish. Sensitive to the skin dryness often caused by ageing, the hyaluronic acid rehydrates and moisturises the facial features and maintaining a fresh-faced glow.
Studio10 products are proudly vegan-friendly as well as free from any cruelty, alcohol, and parabens.
Available to buy at studio10beauty.com