RevitaLash Cosmetics has launched a global and local impact initiative in the fight against breast cancer. The mission-driven lash and brow leader continues its year-round breast cancer awareness efforts.
RevitaLash® Cosmetics is proud to announce the company’s annual Pink mission to make an impact in the fight against breast cancer. This initiative aims to provide both global and local support to organizations dedicated to breast cancer treatment, research, and education.
RevitaLash® Cosmetics, renowned for its innovative lash, brow, and hair beautification products, has a heartfelt origin. It all began with a gift from a husband to his beloved wife during her battle with breast cancer. Today, under the leadership of founder and CEO, Michael Brinkenhoff, M.D., the company remains committed to honoring the legacy of Dr. Brinkenhoff’s late wife and RevitaLash® Cosmetics Co-Founder, Gayle Brinkenhoff. Gayle was diagnosed with metastatic breast cancer at the young age of 32.
In 2022, the brand successfully achieved their goal of donating $50,000 to giving partner City of Hope to fund breast cancer treatment, research, and nursing education in the underserved region of sub-Saharan Africa. This program has made a tangible difference in patient outcomes and was honored by the White House during an official event recognizing private sector businesses whose philanthropic endeavors are advancing cancer research in Africa. RevitaLash® Cosmetics is proud to continue its support this year for City of Hope’s Ethiopia Breast Cancer Initiative with a donation of $40,000.
In addition to their global impact goals, RevitaLash® Cosmetics is doubling down on their commitment to the local communities where their partners operate. Through the company’s matching donation program, they will match contributions made by their international distribution partners to the local breast cancer charity of their choice. This program provides partners an opportunity to make a significant impact on breast cancer initiatives in their respective regions, and further RevitaLash® Cosmetics’ global support.
“At RevitaLash Cosmetics, we believe that together, we can make a difference,” said Dariel Sidney, Vice President of Philanthropy and Gayle Brinkenhoff’s eldest daughter. “Through our Pink mission, we invite our global partners to unite and create a lasting impact in the fight against breast cancer. We are proud to support the City of Hope’s Ethiopia Breast Cancer Initiative and are thrilled to empower our distributors to make a difference in their local communities as well. By working together, we can drive positive change and improve the lives of those affected by breast cancer worldwide.”
This year from September 1st through October 31st, 2023, the brand’s award-winning products will be housed in premium, celebratory pink sleeves to honor the cause. For every pink special-edition RevitaLash® Advanced (3.5mL/2.0mL), RevitaLash® Advanced Sensitive (2.0mL), and RevitaBrow® Advanced (3.0 mL) sold, the company will donate $2 to breast cancer charities around the globe, up to a maximum donation of $170,000.
The limited-edition offerings are available in select spas, salons, and specialty retailers and online at revitalash.com, beginning September 1st.
RevitaLash® Cosmetics is a worldwide leader in developing advanced lash, brow, and hair beautification products. Established in 2006, the collection includes award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner, and is available in physician’s offices, spas, salons, and specialty retailers across 70 countries. A supporter of non-profit breast cancer initiatives, RevitaLash® Cosmetics donates a portion of proceeds to research and education initiatives, giving back to the breast cancer community year-round, not just in October.