Flipside London PR is thrilled to introduce you to a new beauty brand, born out of one woman’s personal life lesson to “wear the red lipstick”. WYRL is a pioneering new vegan red lipstick brand, which launches with three shades designed to drive confidence in colour. Product profits are shared with World Vision in support of their Strong World, Strong Women campaign.
A new beauty brand WYRL Beauty is encouraging shoppers to wear their red lips and drive positive change, with the launch of a new collection of vegan red lipsticks. Founded by entrepreneur Alex Klein, a former real estate executive, WYRL Beauty’s inaugural collection of red lipsticks are designed to empower women to feel confidence in colour, while also creating good in the world.
With every purchase of a WYRL Beauty lipstick, 10% of the company’s profits will go straight to World Vision to support the charity’s Strong World, Strong Women initiative.
The brand and lipstick collection were born out of Alex Klein’s 40 life lessons, with her 40th lesson being to “wear the red lipstick”. After personally experiencing some health issues and re-evaluating her own lifestyle, Alex, a mother of two, set out to create a line of vibrant red lipsticks suitable for all skin tones and lip types, made from vegan ingredients and designed with a social purpose.
Developed in London and manufactured in Italy, the hero collection comprises three shades of red; Boost, Ignite, and Sparkle. With a goal of making those who wear their red lipstick look and feel their best, each lipstick is compatible with different skin types and complementary with colour blending.
Commenting on the launch of WYRL Beauty, Alex Klein, Founder and CEO said: “The last of my 40 life lessons was to “wear your red lipstick”. For me there was never a shade of red or a formulation clean enough that I felt confident enough to wear, so I decided to create my own line formulated without any nasties. More importantly, I wanted to develop something that captured all that red lips symbolise and empower more people to have confidence in colour, while driving positive change through a charitable partnership. Wearing the red lipstick might feel like a small step, but it’s one that can deliver insurmountable change to your confidence and to those women and girls who World Vision support.”
Positive change, empowerment, and confidence in colour are at the core of WYRL Beauty. As well as helping women and girls across the world live a better life, WYRL Beauty is also considerate to the planet, with its packaging being 100 percent recyclable.
Flipside PR is thrilled to representing WYRL in the UK!