How Singer and I’m a Celeb finalist Frankie Bridge became a fan of RevitaBrow Advanced through Influencer gifting.
Gifting press, influencers and celebrities is a huge part of raising brand awareness and generating successful public relations. Gifting products, whether that be in the form of elaborate creative mailers or sending the product in a beautiful branded gift box, is a great way of capturing the individual’s attention and getting the products into their hands.
There are two types of gifting: paid gifting and organic gifting and in this post, we will focus on organic. This does not involve financial compensation. Instead, we gift products in the hope that the Influencer will respond well to the brand. As a result, they may decide to share their discovery with their followers, however, the exchange is not obligatory.
To ensure the best results, before gifting, we spend significant time carefully researching influencers, make-up artists or celebrities. We look for those who align with the brand and will, therefore, improve the chances of it being well received and shared. An organic review quickly builds genuine trust in the brand.
Below is an example of successful Influencer gifting executed by our team for RevitaLash Cosmetics.
A self-confessed eyebrow overplucker with a unibrow from a young age, we gifted RevitaBrow Advanced Serum to The Saturday’s star, Frankie Bridge. Frankie has become a huge fan of the product and, since, has shared her love for it across social media as well as in celebrity interviews for various publications.
Frankie shared her beauty secret on her social media saying, “What’s making my eyebrows grow back is RevitaBrow brow serum. I’ve been using that and can’t believe it.”
“For the first time since I was 12, I actually have eyebrow hairs in the middle of my brows again!”
Due to Frankie’s celebrity status, we designed a media pitch around the RevitaBrow product using the celebrity angle to further raise the product awareness and generate press coverage in publications like Hello! and The Sun, meanwhile Frankie’s Instagram grid post and stories were shared with her 1.5M followers.
This is a prime example of our carefully considered and ongoing Influencer collaboration strategy. Working in partnership with a client who understands the importance of gifting allows us to establish genuine, long-standing relationships with key proponents of the brand. This, in turn, results in ongoing and authentic social coverage than that generated by one-off paid for endorsements.
Part of the RevitaLash Cosmetics franchise, the £105 RevitaBrow® Advanced Eyebrow Conditioner is an award-winning eyebrow serum. Made up of a proprietary blend featuring scientifically-advanced technology, the serum is central to treating brows. Infused with a BioPeptin Complex® that includes peptides, Biotin, Lipids, and Green Tea extract rich in Panthenol, the ingredients work together to condition, strengthen, as well as soften the brows, meanwhile fortifying them from potential breakage.
A blend of ginseng & swertia japonica, calendula and amino acids, revitalises damaged brows, bringing you bigger and bolder looks.
For those like Frankie who also like to enjoy a salon-styled laminated brow, the RevitaBrow® Advanced Eyebrow Conditioner is a great beauty buy for ensuring you keep those eyebrows safely intact and looking luscious all day long.