Flipside PR’s February recap! Find out about some of Flipside’s favourite trends from this month, as well as what’s coming up in March.




The Mob Wife trend is taking over both the fashion and beauty world right now. On TikTok, #mobwife has over 20k posts and #mobwifeaesthetic follows closely with 16.5k posts. On Google, the term grew by more than 5000% with breakout search results.

Harvey Nichols X Emily English

Harvey Nichols has teamed up with Instagram and TikTok star Emily English (@emthenutritionist) to curate a Super Glow Menu that promotes wellness from within. Featuring superfood-packed smoothies and revitalising juices. The Super Glow Menu is available at Harvey Nichols Knightsbridge, Edinburgh, and Bristol until 31st March.


Drowsy’s New Silk Scrunchies have taken social media by storm since their recent launch. The Silk Pillow Scrunchie is the first of it’s kind: The ultimate nighttime hair protection and daytime beauty statement. Pair it with the skinny scrunchies for gorgeous, protected locks 24/7. These beauty essentials elevate your hair health and style from AM to PM. Keep your delicate hair protected from damage at all times with 22 momme silk.

Get The Look

1. Colour Liners

While black eyeliner is a go-to for many, there are so many other fun eyeliner shades to experiment with (As Seen On Hailey Bieber, Dua Lipa. Addison Rae and many more). You can spice up your look by adding a subtle pop of colour to your inner corner or creating a bold cat-eye.

Catrice Kohl Kajal Waterproof in 170 Candy Rose (£1.99)

2. Feather Brows

Brow lamination continues to be a sought-after trend in 2024, known for creating a sleek, uniform look with an easy, low-maintenance routine. Now you can get the look without the price tag! The essence Brow Lifting Gel tames unruly brows and provides a smooth, groomed look that lasts all day.essence Brow Lifting Gel Set (£3.99)

3. Frosted Makeup

Seeing ‘90s frosted eyeshadow everywhere atm? The throwback trend has been emerging for a while after celebs like Hailey Bieber and Doja Cat gave it a modern makeover. The essence Meta Glow range is perfect if you’re looking to add a little icy sparkle to your makeup.

essence Meta Glow Highlighter (£3.99)

essence Meta Glow Multi-Reflective Lipgloss (£2.99)

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With the days getting longer and Spring officially commencing next month, we are expecting to see new trends and new launches here at Flipside PR. March is the month of celebrating women with International Women’s Day (8th March) and Mother’s Day (10th March).


Next month, Flipside are helping Skeyndor gear up for their very first appearance at Professional Beauty and the UK launch of “The MEGAN®” – the epitome of the beauty industry’s future! Setting MEGAN® apart is its revolutionary Tri Synergy Tech™, a fusion of three cutting-edge technologies – Hi Freq, Dermaboost, and Deep RGB – working harmoniously to revitalise and transform the skin. Clinical studies have overwhelmingly shown that 100% of users experience remarkably rejuvenated skin with instant and long-lasting results, far surpassing any previous treatment.

Mother’s Day Gift Guide, 10th March

Drowsy Silk Sleep Mask

Give the gift of good sleep this Mother’s Day with a Drowsy Silk Sleep Mask. This luxury silk mask provides an uninterrupted beauty sleep every night whilst protecting your hair and skin.

RevitaLash Hảir Makeover Set

Spoil her with this fan-favorite starter kit from RevitaLash comes with a shampoo, conditioner and volume-enhancing foam. This set optimises your scalp health by nourishing and adding shine.

International Women’s Day, March 8th 2024

Flipside is proud to represent our female founded brand Hair Gain!

Inspired by her own struggle with post-partum hair loss, Lucy Palmer drew on her experience in the field of nutrition to create Hair Gain – a range of supplements and topicals clinically proven to combat hair loss, support healthy hair growth and promote thick and fuller locks.


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