Flipside PR’s April newsletter is here! Find out about some brand new product launches and an exciting event we recently organised.
FLIPSIDE PR APRIL HIGHLIGHTS
#Trending
Soft, dreamy, and effortlessly fresh – watercolour makeup is the SS25 trend you simply can’t miss. Picture diffused colour, petal-kissed cheeks, and a glow that seems straight out of a fairytale. The secret? Essence Soft Touch Mousse Blush. With its airy, whipped texture and buildable pigment, it effortlessly melts into your skin, delivering a natural flush that looks like it bloomed from within. Simply dab it on with your fingers for a soft-focus finish that’s perfect for the season.
Available now from justmylook.com
NEW PRODUCT LAUNCH
RevitaLash Length Define Tubing Mascara, £32
Following the success of the award-winning Double-Ended Volume Set, RevitaLash Cosmetics introduce the new Length Define Tubing Mascara. A game-changing formula designed to deliver natural-looking length while strengthening lashes with every swipe. This innovative mascara utilises tube technology to achieve up to 300% longer lashes, offering a dramatic, fluttery effect that lasts all day without flaking or smudging.
Infused with lash-loving ingredients like panthenol, biotin, and peptides, Length Define not only enhances your lashes’ appearance but also conditions them, promoting healthier, stronger lashes over time. Additionally, its tubing formula ensures effortless removal, reducing the risk of lash breakage. Experience the perfect blend of performance and care with Length Define Tubing Mascara.
Available now at revitalashuk.co.uk
Skeyndor’s Age Photo Defense
Level up your SPF game! Protecting your skin from UV rays is essential to prevent sunburn, premature aging, and skin cancer. SPF shields your skin from harmful rays, helping it stay healthy, youthful, and radiant. Skeyndor’s Age Photo Defense line delivers powerful SPF50+ protection against UVA, UVB, HEV (blue light), and IR rays, making it ideal for daily use. Powered by [D+] TECH technology, it also strengthens the skin’s natural defenses. What’s more, with four face-specific SPF’s, there’s a perfect match for every skin type.
Available now at www.skeyndor.uk
APRIL EVENTS & CELEBRATIONS
ZIGGY X 1REBEL Event
This April, we hosted an event for our client Ziggy at 1Rebel Oxford Circus. Everyone felt the burn, broke a sweat, and let loose – then cooled down while discovering Ziggy’s game-changing brushes, designed to keep hair looking flawless no matter how intense the workout. After class, guests stuck around for refreshing drinks and good vibes, kicking off their day feeling fabulous. We had lots of love for Ziggy on the gram with over 60 mentions from the event and a reach of over 1 milion!
ZIGGY’s range is available at Ziggy.hair
Drowsy Sleep Co.’s 5th Birthday
This April, Drowsy Sleep Co turned 5, and it’s certainly worth celebrating! Over the past five years, the company has grown from a simple idea into a beloved brand, helping thousands of people improve their sleep and self-care routines. Known for its luxurious silk sleep products and commitment to wellness, Drowsy has become a trusted name in bedtime comfort. As they mark this milestone, it’s clear that their mission to make the world a sleepier, calmer place is just getting started.
All Drowsy products are available at www.drowsysleepco.com
Meet Picosure Pro
The PicoSure Pro was the world’s first 755nm picosecond laser. Its unique ability to activate cell signalling to stimulate natural skin-refreshing processes allows the PicoSure Pro to safely and effectively treat pigmented lesions, acne scars, wrinkles and pores with virtually no downtime and negligible thermal skin damage. PicoSure effectively treats skin issues by stimulating collagen and elastin production. The results include improved skin texture, tone, and a more youthful appearance.
Find out more information at www.cynosurelutronicmea.com
UPCOMING NEWS
National Mental Health Month
With May marking National Mental Health Month, it’s the perfect time to highlight the small habits that can make a big difference to our wellbeing. One of the most powerful tools for supporting mental health is quality sleep. Studies show that adults who get fewer than eight hours of sleep each night experience significantly higher levels of stress and anxiety. Drowsy Sleep Co. believe that true rest is the foundation of a healthy mind. That’s why they’ve created a range of luxuriously crafted sleep products! From eye masks to aromatherapy, their range is designed to help you switch off, unwind, and wake up feeling refreshed. This Mental Health Awareness Month, prioritise your rest with Drowsy Sleep Co. because every great day begins the night before.
Summer Holiday Season
The summer holiday season is nearly here, meaning it’s time to start thinking about what you’re going to pack (and how!) for those beautiful days spent lounging on those sandy beaches. The Hair Gain Travel Edit is your ultimate hair care companion for every journey, promising to keep your hair nourished and refreshed wherever you go. Thanks to Hair Gain, you can take all your hair essentials with you, meaning there’s no need to sacrifice your hair health while you’re away. This set includes the Peptide Puff™ Dry Shampoo, Hair Mask, a wide-tooth comb, and a travel case. Save over 35% and discover the perfect way to care for and revitalise your hair on holidays, when travelling and at festivals.
Available now at www.hairgainnow.co.uk