From the cult favourite lash serum that sells every 30 seconds, comes the brand new defining liner in this season’s hottest shade, dark brown.

RevitaLash Cosmetics is represented by Flipside PR in the UK. Contact us to find out more.

In the realm of product trends, the current spotlight is on brown mascaras and eyeliners. Unlike their black counterparts, brown products have gained popularity due to their ability to accentuate eye shape and colour. Brown provides a versatile option that effortlessly transitions from a casual look to a bold statement. Unlike black liners, which can sometimes create a harsh and aging appearance, brown offers a softer alternative while maintaining eye definition. This trend shows no signs of fading, positioning brown liners to become a staple in every makeup collection.

Leaning into the shade of the season, RevitaLash Cosmetics Dark Brown Defining Liner (£25) defines eyes with long-lasting, smudge-proof wear. By incorporating both warm and cool undertones, the designer formulated the universally flattering mahogany shade to give the perfect pop to any eye color. The product achieves universal appeal through this carefully crafted mahogany shade. Mahogany emerges as a game-changer. It makes blue, green, and hazel eyes stand out. It also provides a soft, appealing look which is universally flattering for all eye colours.

The liner’s richly pigmented cream formula glides on without skipping or pulling. Like the original Black and Slate shades, the Dark Brown defining liner glides effortlessly over the lash line, thanks to its conditioning silicone emollients and vitamin E. The universal colour provides a versatile option that effortlessly transitions from a casual look to a bold statement. Additionally, its built in smudger and sharpener allows for easy blending, perfect for creating a soft, smoky look.

A Message from RevitaLash

“Eyeliner is such a fun way to play with trends. With our already beloved formula, adding a third colour option was a natural choice,” said Claire Larsen, RevitaLash® Cosmetics Global Master Educator. “While I love a highly pigmented black liner for a night out, the new Dark Brown shade offers a softer, more versatile option that beautifully defines the eyes. It’s perfect for enhancing all eye colors, whether you’re aiming for a subtle, everyday look or something more dramatic.”

RevitaLash Cosmetics Defining Liner Eyeliner in Dark Brown (£25) is available at www.revitalash.co.uk

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