DROWSY has launched its latest Silk Sleep Mask colourway (Blue Belle) with an incredible event at London’s Mortimer House, organised by Flipside London PR. Here are all the details on the launch, and resulting coverage.

Flipside PR X DROWSY

We invited top-tier journalists and beauty and wellness influencers to attend the launch for the DROWSY Sleep Co’s brand new Blue Belle colourway for their cult favourite Silk Sleep Mask.

The launch allowed guests to get a sneak peek at the new design, meet the founders and experience a slice of ultimate relaxation with a healing sound bath led by Sound Bath Therapist Farzana.

DROWSY Blue Belle Sleep Mask Launch Event

Event Coverage

The social media coverage from the event to date has had a total reach of: 2,197,795. The event was attended by more than 30 guests including journalists from Cosmopolitan, The Independent, Sheer Luxe, The Sun, Who What Wear, Refinery 29, The Telegraph and Mail on Sunday’s You magazine.

DROWSY’s Chief Marketing Officer Samuel Vickers said: ‘I wanted to say a huge thank you [to Flipside PR] for everything. Aside from all the amazing social mentions, it is a privilege to have you on the Drowsy team and we really value the hard work and monster effort you have put in. I look forward to the next period of taking Drowsy to the next level together, thanks so much!’

DROWSY Blue Belle Sleep Mask Launch Event

The Sound Therapist said: ‘Thank you again for organising such a brilliant day. It was so wonderful to be a part of it and meet the DROWSY team who were just so, so lovely.  Also, considering how much it rained the day after, we really did luck out with those gorgeous blue skies on the day! Absolute pleasure working with you both on this.’

The Blue Belle Sleep Mask is available to buy now – £69 at drowsysleepco.com

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