Luxury sleep brand Drowsy is bringing the glamour of five-star travel home with the launch of its new Hotel Paradiso Collection – a curated edit of silk sleep essentials inspired by boutique hotels, sun-soaked destinations and the effortless elegance of a luxury escape.
Inspired by glamorous holiday destinations and sophisticated resort living, the Hotel Paradiso Collection blends statement design with premium craftsmanship. Every piece is created using Drowsy’s signature 22-momme mulberry silk, offering exceptional softness while helping to minimise friction on both skin and hair.
The collection includes the Hotel Paradiso Wild Thing Silk Sleep Mask and Heatwave Silk Sleep Mask (£69), featuring a bold leopard print or a hot pink, channelling the spirit of glamorous getaways, both also available in the Lash Protecting version. Crafted from Drowsy’s signature silk, the mask is designed to cocoon the delicate eye area in complete comfort while helping to block out light for uninterrupted rest. Combining standout style with luxurious functionality, it delivers the ultimate beauty sleep experience.
Completing the launch is the Wild Thing and Heatwave Padded Scrunchie, £35 – a chic silk accessory designed to protect hair while adding a touch of holiday-inspired style. Helping to reduce pulling, snagging and breakage, the oversized scrunchie features a smooth, moisture-friendly finish that helps maintain healthier-looking hair whether you’re poolside, travelling or simply embracing a little everyday luxury.
It all ties together with the Hotel Paradiso Carry Pouch, so you can always travel in style.
To celebrate the launch of the Hotel Paradiso Collection, we sent out a mailer to press and brand fans, bringing the collection’s luxury travel-inspired concept to life.
Presented in a custom Hotel Paradiso branded gift bag, each mailer included the new Wild Thing Silk Sleep Mask and Heatwave Padded Scrunchie, alongside branded fans and luggage tags. An info card introduced the inspiration behind the collection and highlighted the key product benefits, creating an immersive unboxing experience that captured the essence of a glamorous boutique hotel stay.
