FLIPSIDE PR NEWS
Updates & Insights
Explore our latest updates and insights on the PR industry. If you find our content intriguing, feel free to reach out to us!
Emerging Beauty Influencer Strategies for 2026
Fueled by digital innovation, changing consumer behaviour, and the creativity of content creators, we can expect an evolving social media landscape in 2026. Emerging collaboration models – from micro-influencer partnerships to shoppable livestreams and micro-TikTok...
A WHOLE NEW GLOW: INTRODUCING DISNEY / DROWSY
Your wish for a glorious sleep has been granted! Introducing Disney / Drowsy - a Disney-inspired collection by Drowsy, each range features a unique silk sleep mask, padded scrunchie and cushion cover, inspired by the magic of Aladdin. The collection is available...
The Importance Of Ritualism In Beauty PR
Storytelling lies at the heart of good PR, and when it comes to beauty and wellness, rituals lie at the heart of great brands. How can you ensure your brand is embedded in the beauty routines of your core audience? Let’s explore the topic. What are beauty rituals?...
Essence & Catrice Cosmetics Land at Boots
Two of Europe’s favourite high-quality, affordable beauty brands, Essence and Catrice Cosmetics, have officially launched at Boots! Known for combining high performance with accessible prices, Essence and Catrice have become cult favourites among beauty lovers around...
Does Your Brand Need A Podcast?
Have we reached media saturation point? With so many formats available, how do you know which is the best to reach the right audience? In today's digital age, beauty and wellness brands are constantly searching for innovative ways to connect with their audiences. One...
How Do You Make Your Pitch Stand Out Amidst Information Overload?
In the beauty industry, where inboxes overflow with press releases and product launches, making your story pitch stand out can feel impossible. With journalists receiving hundreds of emails daily, especially from beauty brands, the challenge is not just to be noticed,...
The Facelift Revival: From Ozempic Face to “Wide Awake” Surgery
From Ozempic to Zoom, modern life is reshaping our faces - and fuelling a facelift comeback. According to the latest data from the British Association of Aesthetic Plastic Surgeons (BAAPS), face and neck lift procedures rose by 8% in 2024, signalling a strong return...
BAAPS 2025 Annual Conference: Redefining Aesthetics and Expanding Global Collaboration
The British Association of Aesthetic Plastic Surgeons (BAAPS) proudly concluded its highly successful 2025 Annual Conference, held from Thursday 2nd to Friday 3rd October 2025 at King’s Place, London. Under the inspiring theme “Redefining Aesthetics,” this year’s...
What Does AI Mean For Beauty PR?
The health, beauty and lifestyle industries are not immune to the AI revolution. The evolution of public relations across all sectors is shifting with artificial intelligence (AI) in mind, from media communications to digital marketing and event management. This...