Brand Strategy

Image of Revitalash Cosmetic products

The brief

RevitaLash has established itself as a household name in the UK, largely due to the long-term PR strategy crafted by Flipside. Upon commencing direct collaboration with the brand in 2022, our objective was twofold: to sustain excitement around its flagship products, RevitaLash Advanced & RevitaBrow and to facilitate the successful launch of new products. Additionally, we aimed to introduce the brand to fresh markets and cultivate new partnerships that would bolster awareness of RevitaLash’s philanthropic “Eternally Pink” pledge.

Campaign Strategy & Outcomes:

  • New product launch event: To mark the debut of RevitaLash Advanced Sensitive, we organised a captivating roof terrace press dinner at The Mandrake Hotel. Hosted by Lori Jacobus, President & Global CMO of RevitaLash Cosmetics, the event welcomed 15 esteemed guests from publications such as The Telegraph, GRAZIA, GLAMOUR, and Stylist. Jacobus shared the brand’s poignant story and its commitment to the “Eternally Pink” cause, leaving a lasting impression. The event garnered 77 pieces of coverage, with a total circulation exceeding 985 million in the subsequent two months. The product received accolades, including awards from Get the Gloss and the Pure Beauty Awards.
  • Influencer Brow Masterclass: Introducing the new two-step Brow Regimen, we hosted an influencer event at DryBy London featuring a make-up masterclass led by celebrity MUA Francesca Abrahamovich. Over 20 influencers attended, resulting in 89 social mentions and a total reach of 1.8 million.
  • Partnership with Future Dreams Charity: We introduced RevitaLash Cosmetics to Future Dreams Charity to align both brands’ commitment to breast cancer initiatives. A press and influencer event at Future Dreams House celebrated the partnership, offering guests insight into the inspiring founding stories of both brands. The event, held at the iconic four-story Future Dreams House in King’s Cross, garnered significant social coverage, with 71 posts reaching a total audience of over 1.4 million.
  • Organic influencers and celebrity outreach: Notable figures such as Frankie Bridge, Vogue Williams, Georgia Toffolo, and Sophie Haboo lent their support to the press campaign, generating valuable content and press coverage.
  • Awards and recognition: RevitaLash received prestigious accolades, including the Good Housekeeping Beauty Icon Award and The Woman & Home Best Classic Lash Serum.
  • Daily press office activity: Our consistent press office efforts, including creative mailers, communications, and press appointments, resulted in 357 pieces of coverage within a year.
  • Impactful media coverage: Notable articles This Daily Mail Article increased website traffic by 74% and sales by 128%, and  The Times increased traffic by 61% and sales by 53% in 24 hours

In conclusion

In conclusion, Flipside’s strategic approach, coupled with RevitaLash’s innovative products and commitment to philanthropy, has propelled the brand to new heights of success. Through dynamic events, influential partnerships, and targeted outreach, we’ve solidified RevitaLash’s position as a frontrunner in the UK market.